Content Marketing Institute Acquires Competitor

Content Marketing Institute Acquires Competitor

2 minute read
Dom Nicastro avatar

Some major content conferences just got a little more content.

The Content Marketing Institute (CMI) today acquired Intelligent Content Conference (ICC), which officials say is the largest event in North America focused "on helping organizations deliver relevant content."

“With the amount of content produced today, more efficient ways to handle structured content, content reuse and intelligent content is critical," Joe Pulizzi, founder of the Content Marketing Institute, said in a statement. "Breaking down silos and aligning strategy and marketing teams is necessary for long-term success."

Any Changes?

According to officials, CMI will own both ICC events: Intelligent Content Conference taking place in March 2015, and the Intelligent Content Life Sciences and Healthcare event, which just held its first event last month.

Both events will take place on the west coast.

"I'm thrilled to join forces with Content Marketing Institute,” Ann Rockley, founder of the Intelligent Content Conference, said in a statement. Rockley is also known in many circles as the mother of content strategy for her groundbreaking work in the area. “Our combined resources provide us with the strength and stability needed to grow awareness of the need for intelligent content.”

Learning Opportunities

The ICC is founded by The Rockley Group and co-produced with The Content Wrangler. 

Scott Abel of Content Wrangler said the mission of intelligent content will be better fulfilled through the partnership.

"While all content professionals seek to serve the needs of their prospects and customers," he said, "marketers, more than many others, understand the critical importance of delivering laser-focused, relevant content to those who need it, when and where they need it."

CMI will also hold its annual Content Marketing World event Sept. 8 through 11 in Cleveland, Ohio. Officials expect 2,500 marketing professionals at this year’s event.