Articles
Tag: content marketing institute
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CMI Survey Finds Marketers Struggle to Manage Content as Business Asset
Ronco's "set it and forget it" line worked so well for its Showtime Rotisserie ovens. Unfortunately, it's not as easy for content marketers, who need to set content and remember it.
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SEO Insights: Are You Smarter than a Search Engine?
There are seven major themes driving search today, according Rand Fishkin, the flamboyant founder of search engine strategy and tools vendor Moz. And to no one's surprise, many of them are frustrating marketers' efforts to attain good returns from their search engine optimization (SEO) efforts, he conceded.
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How to Measure the Effectiveness of Your Content #CMWorld
CLEVELAND, Ohio – When it comes to measuring the effectiveness of content, most marketers would love a simple formula ("X + Y = Success!" comes to mind). Unfortunately, measuring content does not lend itself well to this simple equation. There are too many variables for any single formula to take into account.
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Why It's So Important to Attend B2B Industry Events
Go figure. At a time when so much business and related relationships are conducted online, face-to-face events have never been more popular — a reality underscored by London-based UBM's $17.6 million acquisition of Joe Pulizzi 's Cleveland-based Content Marketing Institute (CMI) this year.
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UBM Acquires Content Marketing Institute for $17.6M
London-based UBM, a global business-to-business events organizer and parent company of The PR Newswire press release distribution service, today acquired Joe Pulizzi 's Cleveland-based Content Marketing Institute (CMI) for $17.6 million.
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Only 3 in 10 Rate Their Tech Content Marketing as Effective
Almost all B2B technology marketers use content marketing, but only 30 percent rate their programs as effective or meeting overall objectives. That's the word from the Cleveland, Ohio-based Content Marketing Institute (CMI), which released a new report on content marketing today.
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Is Content Marketing Heading for a Brick Wall?
LAS VEGAS — One of the key challenges for modern marketers is to create content that is by definition "intelligent" — automatically discoverable, reusable, reconfigurable and adaptable. That was the premise of last week's Intelligent Content Conference (ICC) here, a two-day event preceded by a full day of workshops.
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How to Get Smarter With Your Content #intelcontent
LAS VEGAS — While there is no shortage of content online, the world can use more intelligent content — a strategic approach to managing information. That’s the big takeaway at this year’s Intelligent Content Conference, which was acquired by the Content Marketing Institute (CMI) in June 2014.
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Driving Customer Action with Content Marketing
Content marketing's meteoric rise over the last few years has left B2B marketers facing increased expectations related to content ROI. Joe Pulizzi warned the audience during his 2015 Content Marketing World keynote that content marketing was approaching the “trough of disillusionment” a la the Gartner Hype Cycle. Content Marketing Institute and
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Your Awesome, Creative, Stunning Content Isn't Good Enough
You could have Ernest Hemingway author a blog post for your organization, and it could still stink. Not that the content would be the issue. It's how you structure and deliver it. Ann Rockley's been championing the idea of "intelligent content" and has run a conference in its name.
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Q&A with the Master of Content Marketing World #CMWorld2014
The numbers are in: Content Marketing World 2014, the largest content marketing event on the planet, according to conference officials, went off last week in Cleveland, Ohio with 2,600 people from more than 50 countries. But the conversation isn't over.
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Content Marketing Institute Acquires Competitor
Some major content conferences just got a little more content. The Content Marketing Institute (CMI) today acquired Intelligent Content Conference (ICC), which officials say is the largest event in North America focused "on helping organizations deliver relevant content.
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B2B Social Media Marketing: Don't Do Too Much, Choose Channels Wisely
B2B marketing in social. Excited or enough to make you cringe? Probably a little of both, we imagine. The fact is, though, that it’s here. The Content Marketing Institute reported 87 percent of B2B marketers using social media to distribute content.
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13 Content Marketing Tools That Can Improve Your Content Marketing Processes
You can use your web content management system to do content marketing, but are there better tools out there to fit your needs? Robert Rose, and the Content Marketing Institute (CMI), analyzed 13 new solutions for content collaboration. Here's his take on this disruptive market. The report, Content Collaboration Tools: An Analysis of 13 Technology Solutions in a Disruptive Marketplace, is good.
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