Social media management provider HootSuite is riding an app wave. In addition to the release of several apps last week for its platform, the Vancouver, California-based company is now unveiling several new apps.

The new offerings, which support Social CRM, financial communications and brand advocates, become part of the platform’s App Directory, which currently carries 44 apps. HootSuite’s social media management system assists businesses in internal collaboration and in running campaigns across various social networks.

A Nimble App

One of the new apps, a customer relationship management tool called Nimble, is the first in this area for the App Directory, and is targeted at salespeople and customer service staff. The company said that the app allows one-dimensional social profiles to become multi-dimensional contact records with access to history and context, viewable from the HootSuite dashboard.

HootSuite users can employ Nimble to manage contact details, view the complete history of conversations with the person in question, schedule “to-do’s,” add notes or forecast sales.

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CEO Ryan Holmes noted in a statement that Nimble supports the ongoing movement by social media “beyond the early adoption by marketing and community managers to the rest of a company’s customer-facing business professionals,” including sales, service and support teams.

Brand Champions

Brand champions provide word-of-mouth that simply can’t be purchased, and the new YUPIQ app for HootSuite rewards those customers by sharing special offers with them, including links, video and promotions. The app, also available from the HootSuite dashboard, is designed to encourage brand advocates on Facebook, Twitter and email, and it also allows advocates to extend the same offer they receive to a limited number of friends.

The platform has also added the StockTwits app, providing the ability to share ideas with the external financial communications platform of the same name, founded in 2008. StockTwits, which originated the $TICKER tag for organizing informational streams about stocks, provides links, charts and other financial data for a variety of securities.

Hootsuite said the StockTwits app is the first to use its platform’s Compose Message Box feature, with which messages can be created and then published directly to selected social networks, including Twitter, Facebook and LinkedIn as well as StockTwits.

Last week’s app additions to the platform’s App Directory included content creation tools for WordPress, Vimeo, Via.Mem, Reachli and Scripted.