SDL says it has something better than "personalization" for marketers.

Calling it "context brokering," SDL says it now has the capabilities within its Customer Experience Cloud (CXC) offering to help businesses provide personal and contextualized interactive brand experiences for customers across all channels and devices. It does through its next release of SDL Web, the Web pillar of the CXC.

Targets Anonymous Visits

SDL claims it is the first to "close the context gap in customer experience." The real time technology captures insights from all sources and then utilizes the data to tailor online experiences for both known and anonymous visitors. It ultimately replaces "ineffective and sporadic campaign approaches." 

Marketers will be able to capture and apply data-driven insights, generated when consumers visit a brand’s Web and mobile sites. 

SDL Web is a key part of SDL Customer Experience Cloud and is made up of a series of solutions that include SDL Tridion, SDL Mobile, SDL SmartTarget, SDL Media Manager, SDL Safeguard and SDL Customer Analytics. It is available for customers and partners who deploy SDL on premise, through a hybrid model or in the cloud.

Industry Leader

SDL in Gartner's latest Magic Quadrant for Web Content Management scored highest among fellow leaders Adobe and Sitecore. It was released last summer.

And in Gartner's Campaign Management Magic Quadrant also released last summer, it was reported that SDL, which has 2,000-plus employees and is based in Wakefield, Mass., and Maidenhead in Berkshire, U.K., provides campaign management execution on top of a high-performing analytics engine. Its strengths, Gartner said, is that SDL is a large, profitable global vendor of information management systems.