Taking Digital Marketing to the Next Level AdobeSummit

Digital marketers have a lot to sort through these days.

How do I reach millennials? Do I put all my investment into marketing automation? Is social media really a legitimate B2B marketing tool?

The convergence of technology and personalization has obviously today's affected marketers.

To answer all these questions and more, we're heading to the the Adobe Summit Digital Marketing Conference in Salt Lake City this week.

What's Coming from Adobe

We'll be at the Salt Palace Convention Center in Salt Lake tweeting from @cmswire tomorrow through Thursday: #AdobeSummit

So what's happening at the conference? CMSWire caught up with Loni Stark, director of product and industry marketing for Adobe's Digital Marketing Solutions, who told us Adobe expects at least 5,500 in attendance — its largest show yet.

Adobe will be focusing on digital marketers and technologists and "how to take marketing to the next level in the digital age," Stark said. The company will also be bringing in luminaries from the industry to help digital marketers "reinvent themselves," she added.

Session tracks include: marketing analytics, cross-channel campaign management, web experience management, digital advertising, personalization and optimization, social marketing, marketing innovations and hands-on labs. Take a quick peek at our coverage from last year.

Hands-On Marketing

Adobe's promoting its hands-on labs where marketers will get the chance to work with technologists on the latest marketing software enhancements.

"They'll be sitting in front of a computer actually learning how to play with the technology," Stark said.

Adobe's also playing up its conference speakers (such as Coca-Cola) who will provide "thought leadership and ideas" for marketers as well as give them practical advice.

Got any story ideas or news tips about the conference? Tweet us at @cmswire or @domnicastro.