Weekend Reads: Avoid These Big Data Mistakes + Next Gen of Intranet Portals

It may have been a short work week but that didn't slow things down at CMSWire. This week, we kicked off our month long focus on Big Data -- we talked big data mistakes marketers commonly make and how smart marketers extract value from Big Social Data. Over in our information space we took another look at SharePoint on premises vs Office 365 and in Social Business we discussed the importance of SharePoint user training. So sit back, relax and enjoy our weekend reads. 

Top Customer Experience Article

It's no doubt that companies implementing big data and analytics strategies have greater productivity and profitability than their peers. Even with this undeniable proof, many marketers are still misreading the value, impact and urgency of applying big data. Learn to succeed by avoiding the 6 Basic Mistakes Marketers Make About Big Data, the recent article of contributor Daniel Kehrer (@140main).

It may be the biggest step yet toward fulfilling one of every CMO’s deepest desires. McKinsey calls it "the biggest game-changing opportunity for marketing and sales since the Internet went mainstream 20 years ago." And researchers at MIT found that companies injecting big data and analytics into their operations achieve, on average, 5 to 6 percent greater productivity and profitability than their peers."

The Contenders

This week's must-read contender articles include:

• Customer Experience: Being Loyal to Your Customer Pays by Gerry McGovern (@gerrymcgovern)
• How Smart Marketers Extract Value from Big Social Data by Kevin Glacken (@kevinglacken)
• Why Resistance is Essential to Transformation by Joyce Hostyn (@joyce_hostyn)

Top Social Business Article

The combination of cloud computing, the convergence of disparate software and a renewed commitment to the value of robust enterprise portals are the factors that create The New Promise of Corporate Portals: The Future of Corporate Portals, the third in a three part series by Kevin Conroy (@seattlerooster):

Early corporate portals were often little more than glorified employee directories. Although we've come a long way since then, we've still got a long way to go in offering a true one stop shop."

The Contenders

Be sure to check out:

• Don't Overlook the Importance of Effective SharePoint User Training Wendy Neal (@sharepointwendy)
• VMworld 2013 - Social Business Is MIA by Virginia Backaitis
• Forrester Sees Growth in Enterprise Video by Henry Worcester (@henryworcester)

Top Information Management Article

It seems as if cloud ads are everywhere -- you can't seem to open an internet browser without at least one ad popping up. The ads may brag about all the positive effects of hosting a SharePoint implementation in the cloud but are they really giving you the whole story? Brian Alderman (@brianalderman) doesn't think so. Why? Find out in his latest article Viewpoints: SharePoint On Premises vs. Office 365 - Take Off the Rose Colored Glasses.

Like most advertisements there is often a rosy picture painted for you about how wonderful it would be if your SharePoint implementation was hosted in an Office 365 environment and managed by Microsoft. However, what we don’t see in these advertisements are some concerns that should be taken into consideration before making the decision to host your SharePoint content in Office 365."

The Contenders

Last, but certainly not least, we have:

• The Problem with Leveraging SharePoint Records Management Services in Office 365 by Mimi Dionne (@cawprhyd)
• NSA Row Highlights Cloud Security Issues for Content Management + Collaboration by Jed Cawthorne (@jedpc)
• Are Organizations Too Complex to Govern Effectively? by Norman Marks (@normanmarks)
• Social Media Analytics Can Help Reduce Legal Risks by Tom Petrocelli (@tompetrocelli)