Weekend Reads: Social Media Marketing with Big Data + Information Governance for the Future
The weekend is here and it's time to relax! So, whether you're sipping your morning coffee or snuggling in your comfy bed what better way to kick off your Saturday then with some great insights you may have missed.

This week, we looked at social media marketing and big data, discussed how to get from records management of the past to information governance for the future and talked enterprise level social networking. So sit back, relax and enjoy our weekend reads!

Top Customer Experience Article

It's no surprise that social media usage generates huge streams of data. We are constantly sharing, liking, tweeting and pinning -- so how are social media marketers able to make sense of and find the value in the sea of data they have in front of them? Michele Nemschoff tells us Social Media Marketing: How Big Data is Changing Everything. 

Every second of every day, Big Data gets bigger. Social media alone generates endless streams of data, flowing in from Facebook, Twitter, Pinterest and other social sites like never before. Fortunately, sophisticated analytics platforms have arrived on the scene to help social media marketers manage, analyze and leverage large social data sets to gain actionable insights and a clear competitive advantage. Here’s a look at how Big Data is changing social media marketing in some pretty big ways."

The Contenders

This week in our contenders category, we have:

Top Information Management Article

Don't feel bad, you're not the only one still struggling with records management problems of the past. Luckily, there is hope, and it lies in Richard Medina's How to Get from 1998 Style Records Management to Information Governance for 2018.

Most of our current information governance technologies and best practices aren't up to addressing these 2013 and 2018 challenges. But I’d say the situation is far worse than this. Most of our information governance technologies and practices would fail for records management in 1998 -- forget about 2003, 2013 or 2018."

The Contenders

Top Social Business Article

Are you one of those people who look at metrics and data displayed inside your analytics dashboard and think about all the value those wonderful little tidbits hold? Well, you'd be wrong. In fact, they may be causing you harm. Carrie Basham Young is out to burst your bubble with The Enterprise Social Networking Data Party is Over

Sorry kids, but if this were an enterprise social network analytics party, I’d be the cranky neighbor who just called the cops to have it shut down. I’m the mean mom putting you on time out in the corner. I’m the bearer of bad news: the numbers and analytics that you see aren’t worth much on their own, and they in no way can reflect the actual value of your community."

The Contenders