Just yesterday we wrote that the file storage, synching and sharing market may be as big as one trillion dollars. When Amazon found out about it, they went and built their own EFSS offering.

OK, maybe it wasn’t our article that inspired AWS, but they did introduce an Enterprise Storage and Sharing service today. Its name? Zocalo.

Available in limited preview starting now, its primary functions seem to be primitive versions of what the Leaders and Challengers in Gartner’s Magic Quadrant for EFSS have to offer.

Amazon describes Zocalo as

a fully managed, secure enterprise storage and sharing service with strong administrative controls and feedback capabilities that improve user productivity. Users can comment on files, send them to others for feedback, and upload new versions without having to resort to emailing multiple versions of their files as attachments. Users can take advantage of these capabilities wherever they are, using the device of their choice, including PCs, Macs and tablets."

Why is there no mention of smartphones?

Does Low Cost = Missing Features?

Files in Zocalo will be stored in a Central file hub so that collaborators will have access to content and all of the related feedback in a single web view.

Amazon says that IT administrators will be able to integrate Zocalo into existing directories, establish sharing policies, audit logs and control of the location where data is stored.

How much will it cost? Nothing to start, it’s available today via a 30-day free trial providing customers with -- get this -- 200 GB of storage per user for up to 50 users.

Once they’ve got you hooked, it’s $5 per user, per month.

There are probably many features missing because today’s leading EFSS vendors charge as much as seven times that amount.

Existing Amazon WorkSpaces customers (AWS’s virtual desktop in the cloud service), by the way, will find Zocalo integrated into the service (with 50 GB storage) at no extra charge.

The Competition Shouldn't Get Too Comfortable 

A few weeks ago when we spoke to Box boss Aaron Levie, he told us that this market was just getting started. He was right on the money.

That being said, how long will first movers have an upper hand?

We’re all ears!