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Web Marketing Moneyball: How Web Operations Drive Marketing ROI
A week into January and the 2011 expert predictions are still coming in strong. In addition to tips and trends, our little helpers have helped disprove a few popular myths this week. Want to do right by your business? Read on.
- How Do You Define Project Success? It's Not from Completing Requirements. You compiled all the requirements and built your application to spec. So does that mean your project has been successful? Not exactly.
- Is JCR Dead?. Articles with titles like “Goodbye JCR, Hello CMIS” have been growing in numbers. The voices suggesting that the Java Content Repository standard is no longer relevant in a market dominated by non-Java content management systems are growing. Is JCR really dead?
- How Adaptive Case Management Helps Businesses Overcome Challenges and Improve Performance. A perfect day then is one where we’ve adapted to the unexpected, overcome the challenges, and managed the unpredictable nature of our business activities to accomplish our goals. I think that case management might be just the right technology to achieve this perfect day. Here is the first in my series of articles on adaptive case management and the role it can play to improve knowledge worker performance.
- 3 Reasons to Not Write Custom Code for SharePoint 2010. Considering writing some custom code for your SharePoint implementation? Think again.
- Encourage User Generated Content on your Intranet. It's no longer cost effective to have a small team manage the content on your Intranet, you need to encourage contributions from the wider organization. Here are some approaches to do that.
- SharePoint Trends to Watch for 2011. In a previous post, I made some business-centric predictions about enterprise content management (ECM), but being an IT person at heart, I couldn’t resist putting on my techie hat to make some IT-focused predictions for the new year.
- Content Strategy: When You Have No Story to Tell. Content strategists need to think about storytelling as a strategic device. What do you do when you have no story to tell?
- 5 Myths of Collaboration. Collaboration is turning into a bit of a buzz word these days. Organizations are now turning to collaboration to help solve their business problems. However, before they do that, organizations need to keep in mind these 5 myths of collaboration to make sure they don't steer themselves in the wrong direction.
- Enterprise Collaboration Tops List of 2011 Organizational Priorities. January brings us into a new year, a time when many organizations are re-evaluating their strategic initiatives and priorities. Curious to know what items top the list, we asked you in December what your organization's top priority was for 2011. Here are the results.
- Social Collaboration In The Cloud: Paranoia Battles Thrift. In the U.S., optimistic scenarios forecasting a very-soon-to-happen mass conversion to SaaS-based business applications dominate. There is a noticeable background of neutral voices cooling down the euphoria. And sometimes you can hit on a conservative judgment challenging the market predictions with well-grounded observations of the real world. The funny thing is that in Europe things are turned inside out.