Feature

Day Software Sheds Non CMS UK Subsidiary

2 minute read
Irina Guseva avatar

Day Software Sells UK Subsidiary MarketingNet

Learning Opportunities

Day Software, a web content management system vendor and provider of the Communiqué CMS, has sold off its UK agency services subsidiary, MarketingNet, to WAA, an advertising company. Day Software says that the sale is part of an operation to refocus its UK operations to the core Web CMS business and drive UK expansion through a channel-driven model.

Day Software has acquired MarketingNet in October 2000. All existing customers of MarketingNet will stay with MarketingNet.
 
Erik Hansen, CEO of Day Software, said: "As the agency services business is not part of our core business, we are delighted that we have been able to complete the sale of MarketingNet to WAA as this ensures a good future for MarketingNet's customers as well as ensures that as many staff of MarketingNet as possible have been able to keep in employment."
 
As a result of the sale completion, Day is anticipating non-cash charges in its 31st December 2008 results relating to Goodwill, as well as cash charges relating to discontinuing operations such as leases, staff costs and legal costs. Day Software’s core operations in the UK carried out by Day Software Ltd are not affected by this announcement.
 
It is really a non-issue for Day's customers who use CQ and CRX.  Per Kevin Cochrane, Day's CMO, MarketingNet was a "legacy agency subsidiary in the UK, and it just made more sense to spin it off." Makes sense, Day is not in the agency business after all. 
 
The big benefit, of course, is the fact that Day's UK management team can "focus squarely on CQ and CRX and building the channel-driven model." 
 
A logical move, we say. In today’s harsh global economy and with so much competition in sight, it is probably a good idea for to focus on one’s core business and continue on improving the core product. Especially, after releasing the quite poshed up Day CQ 5.1 CMS that we told you about in all its scrumptious (and not so much) details.
 
We also told you about Day's quite ambitious 2009 plans, which Day's CMO Kevin Cochrane presented to us in a much excited fashion. So, let's see how far along (and how successfully) the vendor makes it through the big 2009 to-do list.

About CMSWire

For nearly two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

.

Today the CMSWire community consists of over 5 million influential customer experience, digital experience and customer service leaders, the majority of whom are based in North America and employed by medium to large organizations. Our sister community, Reworked gathers the world's leading employee experience and digital workplace professionals.

Join the Community

Get the CMSWire Mobile App

Download App Store
Download google play