Fatwire Makes Web Experience Management Framework Available for All Third-Party Development
Good news, FatWire (news, site) fans! Today your favorite Web Experience Management solutions provider has announced the general availability of their WEM framework. This will make building onto the suite a piece of cake for developers, and if you listen closely, we’re pretty sure you’ll hear the faint cheers of interactive marketers.

The Partner Program

The FatWire Technology Partner Program acts as a watering hole for independent software vendors and systems integrators. An expanded set of resources and tools are available in this space, making it easier to integrate existing applications into the FatWire suite, as well as build new ones.

As a partner, you get:

  •  Access to WEM Framework components
  • Technical resources (training, marketing, sales)
  • Alliance support

As for customers, an extended set of FatWire technologies will certainly help meet interactive business goals much faster. Partners that have already joined the program include Mahindra Satyam, Brightcove, Congruent, Frevvo, HCL, Element 115, netomat and BestTV.

Framework for All

FatWire’s WEM product suite is designed to help enterprises boost their Web presence, drive sales, increase efficiency—all that good stuff. The Framework includes a common UI, single sign-on, centralized user and role management, a REST API for repository integration, and centralized administration for sites, roles, and applications across FatWire and FatWire partner integrated technologies.

The Framework, which we talked about when it was announced back in January of this year, is now generally available to all FatWire partners and customers. With it comes the ability to integrate either custom-coded features or apps from other sources, improving what sites can offer. 

“The web continues to increase in importance as a primary business channel for our customers,” said Yogesh Gupta, president and CEO for FatWire. “FatWire’s Technology Partner Program and WEM Framework enable us to rapidly extend our offerings for customers to provide a comprehensive, best-of-breed platform for managing their web presence and delivering on their interactive business needs.”

Tacking on apps to a CMS system--or any system for that matter--certainly isn't a revolutionary idea, but it's an important step for FatWire. To check it out, head over to FatWire's site here, or this way for Technology Partner Program details.