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Open Text answers questions about just what would be done with RedDot, which was acquired as part of the Hummingbird acquisition, by using RedDot CMS to enable a personalized web experience for the Yorkshire Tourist Board.Today millions of sites vie for the attention of Internet users. Knowing "brochure-ware" would simply not make the grade in an age of rich Internet applications, RedDot CMS was selected by the Yorkshire Tourist Board (YTB) to provide the content management component of a forthcoming redesign of The updates to the YTB's primary site are part of an overall campaign called "Make Yorkshire Yours," geared toward providing a personalized experience for every unique visitor. By integrating RedDot CMS, the YTB hopes to relieve the burden traditionally put on IT departments to keep an enterprise's virtual face fresh. Non-technical users can build and edit content with standard templates that naturally conform to the site's look and feel. Furthermore, time-sensitive content can now be published more quickly and easily. Now known as "The Open Text Web Solutions Group," RedDot will partner with Corporate Document Services, who will be responsible for the overall implementation of the initiative. David Andrews, Chief Executive of the Yorkshire Tourist Bureau, notes, "Consumers' expectations are constantly increasing. To keep ahead of the game we need to ensure our website evolves at pace with the needs of our markets. "Today's technology enables far more tailored and user specific options, creating a very personal experience [...] We selected RedDot for its ability to deliver this and for the flexibility, functionality, ease of use and competitive pricing of the design." In an industry where acquisition announcements are too often the figurative "last gasp" of an acquired company, it is refreshing to see that Open Text is leveraging RedDot's unique value proposition in the web content management space to expand their own reputation in the enterprise content management market. To learn more out about RedDot CMS, visit the corporate website and user community. For more information about what makes Open Text the "largest independent provider of Enterprise Content Management (ECM) software and solutions" visit