Developer Kids, Play in the New Omniture Sandbox
Utah-based Web analytics provider Omniture (news, site) fed the development fire this week by opening up a public beta of the Omniture Developer Sandbox.

By utilizing the SiteCatalyst development environment, developers can tinker with a set of test data or upload custom data of their own. Along with a full set of integration APIs for bi-directional data exchange and administration between developer applications and Omniture products, the sandbox aims to ease the creation process.

"Because of the Omniture Developer Sandbox, our community, including interactive agencies, professional services partners, and software developers, can more effectively leverage the 1 trillion transactions we capture for clients each quarter to create innovative solutions for customers," said John Mellor, executive vice president of business development and corporate strategy at Omniture.

The announcement comes as a follow up to Omniture's June 2009 promise to provide real-life data and information. It also follows close behind Adobe's US$ 1.8b acquisition of the company, which continues to fuel a lot of speculation over what's next for Web analytics, among other things. 

Wanna play? Interested developers can request access here