Articles
Tag: omniture
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$2B Domo Comes Out of Stealth Mode (Again)
When Domo, a start up formed by Omniture co-founder Josh James launched in 2011, it was backed by a healthy $43 million dollars, plus another $10 million from two angel investors — Salesforce.com CEO Marc Benioff and John Thompson, chairman of Symantec Corp.
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New Adobe Tag Manager Equips Entire Online Marketing Suite
Today Adobe (news, site) announced the release of Adobe Tag Manager for the Adobe Online Marketing Suite (OMS). Powered by Omniture, this tool provides a tag management framework for the entire Adobe OMS as well as other digital marketing technologies.
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Adobe SocialAnalytics Begins Worldwide Beta Program
Designed to monitor and measure social conversations about brands or products on 45 difference sources -- Facebook, Twitter and YouTube included -- Adobe's SocialAnalytics app is now in a worldwide beta program. SocialAnalytics was first discussed at this year's Omniture summit.
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Interview with Adobe Customer Experience CTO David Nuescheler (video)
Ever since Adobe (news, site) grabbed both Omniture (Sep 2009) and Day Software (Jul 2010), the stage has been set for the company's new role as an enterprise-grade Customer Experience Management (CEM) player. We sat down with Adobe's CTO of Customer Experience Management, David Nuescheler, to
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Adobe Releases its WEM solution, Combining CQ 5.4 & Online Marketing Suite
Today is a day that Adobe customers, and many in the content management industry, have been expecting. Adobe has announced the availability of its Web Experience Management Suite (WEM), a combination of CQ 5.4 and the Online Marketing Suite (i.e Day CQ 5.4 and Omniture).
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Closing the Deal: Adobe Pockets More Than 94% of Day Shares
As previously reported, Adobe (news, site) announced its intention to acquire Web CMS and Social Collaboration maker Day (news, site ). The deal is now nearly final with more than 94% of the outstanding shares of Day Software Holding AG in Adobe's pocket.
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Perspectives: What the Adobe + Day Software Deal Means, Part 1
Any acquisition (and there have been quite a few of them lately) in the content management industry usually makes a splash. Today, it was Day's day to stir up the media, analysts, bloggers, twitterati and industry watchers; provoking pontifications around the announced US$ 240 mil. acquisition by Adobe. Here’s
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Web CMS: Adobe Buys Day Software for US$ 240 Million
Following Adobe's enormous acquisition of Omniture, in a deal roughly one-eighth the size, the company has snatched-up Switzerland-based Day Software, a well known (to us) maker of Java-based content repositories and enterprise-focused Web Content Management software, via an all-cash bid of about US$ 240 million. Per Adobe's press release,
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Adobe Flavors Online Marketing Suite with Social Media Features
This week, Adobe (news, site) announced the addition of some interesting social media features to their Online Marketing Suite. Among them: advanced bid strategies for Facebook ads, and image ad support for the Google Content Network. Oh Yeah, Omniture Remember when Adobe acquired Omniture ? Probably.
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Kampyle Collects Words, Not Just Numbers with Feedback Analytics
In the past when we’ve talked about usability testing, we’ve approached it from the perspective of tracking visitors’ behaviors online to help us better understand how customers use a site. But what if you could actually ask each individual a question? That’s what Kampyle aims to do with their
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WEM: A Look At Multivariate and A/B Split Web Testing
Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios.
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Everything You Need to Know About Social Media Marketing
Social media works, plain and simple. For businesses, it's a trend that represents a marketing opportunity so huge it eclipses the need for intermediaries by connecting companies directly with their customers. Have you taken a proper look at how best to utilize this phenomenon? Read on, we aim to help you.
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Document Management Roll-up: Microsoft Apologizes Over Mobile Office 2010 Beta, Adobe CS 5 Released
This week the outcry over the demise of Office 2010 mobile beta was so great that Microsoft had to apologize. It looks like it will also be having problems with Google Docs. And Xerox is down but far from out.
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Optimizing Your Webtrends Analytics with Quantivo
Remember Quantivo (news, site)? They've got that SaaS application designed to bring behavioral Web analytics data down to a level that anyone can understand. And they've just optimized it to import Webtrends data. Answering Common Questions If you don't remember, Quantivo's approach to behavioral analytics works to
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