SAN FRANCISCO — SugarCRM today announced a joint offering with IBM Cloud to increase the security and control on its customer relationship management platform.

The IBM integration gives Sugar’s platform the ability to deploy on IBM’s dedicated, private bare metal clouds, which SugarCRM claims will improve the overall security and performance. IBM comprises a global network of 46 cloud data centers, giving Sugar users access to a bigger and faster network.

“Obviously, consumer privacy is of paramount importance today, and heavy regulation of the banking and healthcare industries is testament to that,” said Andrew Staples, senior PR manager at SugarCRM.

SugarCRM, based in Cupertino, Calif., entered the market in 2004 with a CRM solution backed by Goldman Sachs, Draper Fisher Jurvetson and Walden International and some 1.5 million customers. In the past two years, the company acquired mobile app maker Stitch and lead nurturing system Contastic to focus more on mobile and data capabilities.

Its version 7.7 release last month also introduced an enhanced search function and feature for custom tags with the goal of better classification for customer information.

SugarCon Announcement

The news was announced today at SugarCon, the company’s annual partner and customer conference here.

IBM and SugarCRM have had an ongoing relationship. Last September, they announced IBM Marketing Cloud for SugarCRM, which integrated marketing and sales operations around customer experience.

Learning Opportunities

But SugarCRM’s customers in more regulated industries, like banking or health care, need more control over their customer data, Staples told CMSWire.

“This deal provides companies with cloud options that fit their business needs,” Staples said.

“The infrastructure can be in any of IBM’s data centers worldwide, on the customer’s premises or in the customer’s co-located data center. In any case, the customer gets the best of the public and private cloud worlds — the elasticity, flexibility and agility of public cloud, with the dedicated infrastructure and security, data ownership, performance and regulatory advantages of private cloud.”

For instance, SugarCRM partner Highland Solutions deployed a HIPAA-compliant solution for a university so it can manage self-administered health care plans. The organization needed a complete view of participating members looking at data from several different systems, so using IBM Cloud’s cloud servers is a way users can avoid any performance lags or noise from other servers.