ICYMI: AI’s Transformation of Customer Interactions, New Personalization Strategies

Personalization has been an ongoing goal in marketing, and AI has made that even easier to do. How has AI changed this and other marketing strategies? Some of these highlights are below; more of our most recent articles can be found here.

AI’s Continued Growth in Personalization Strategies

Let's take a glance through the highlights from CMSWire's past week:

• The Heart of Composable Architecture David San Filippo | June 30. What exactly is composable architecture? Briefly, it is an adaptable system design that allows organizations to design unique systems based on their specific needs.
• Transforming Customer Interactions With AI-Augmented CX Jennifer Torres | June 30. Here, you can find part 2 in a four-part series. Read Jennifer’s article for more thoughts on the talents of humans vs. generative AI.
• How AI and Data Analytics Drive Personalization Strategies Scott Clark | June 29. AI and data analytics are revolutionizing personalization strategies by using various types of data to drive insights. This allows for hyper-personalized experiences and better customer loyalty. However, brands must navigate challenges such as privacy concerns, biases in algorithms and the risk of over-personalization.
• How Is AI Changing Digital Transformation? Scott Clark | June 27. AI is revolutionizing digital transformation through innovation, increased efficiency, and overall growth. These AI additions allow businesses to optimize operations, enhance CX, and other tasks all incredibly efficiently. With a rapidly growing global AI market, businesses across industries are leveraging AI to stay competitive and transform their operations.
• Frame AI Debuts AI-Enhanced Features for CX Intelligence Platform Jennifer Torres | June 27. Frame AI, an AI-powered CX intelligence platform, has unveiled a variety of new product enhancements exclusively for CMSWire.  
• Use Google Analytics Business Objectives Collections to Tailor Metrics for Your Marketing Teams. Pierre DeBois | June 26. Pierre continues his ongoing coverage of Google Analytics and how it can benefit marketing teams. And here is another piece on Google Analytics cited in our video.

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