Articles
Tag: dx
-
DX Summit 2019 Attendees Share Customer Experience, Marketing Challenges
We caught up with four attendees of the DX Summit to discuss marketing and customer experience challenges.
Continue reading...
-
Jonah Berger: Make Marketing Part of the Experience, Not an Interruption
Jonah Berger discusses what makes one customer experiences more engaging than another in this DX Leaders Interview
Continue reading...
-
Katrina Schiedemeyer: Develop Non-CX Talent as VoC Program Ambassadors
Katrina Schiedemeyer of Oshkosh shares her best-practice advice on building a VoC program and explains the complementary role employee engagement plays.
Continue reading...
-
Stephanie Moritz: Use Design Thinking to Become Truly Customer-Centric
Stephanie Moritz of the American Dental Association discusses the ADA's digital transformation journey and more in our latest DX Leaders interview.
Continue reading...
-
Francisca Hawkins: 'Employee Experience Cannot Be an Afterthought'
Francisca Hawkins of Philz Coffee discusses shaping digital products, the importance of employee experience in digital customer experiences and more.
Continue reading...
-
Kate Stewart: Build DX Teams Who Complement and Challenge Each Other
Kate Stewart of the CBC discusses personalization, migration challenges and the elements of successful agile teams in our latest DX Leaders interview.
Continue reading...
-
Mike Berry: Martech Success Requires Big-Picture Vision
Shutterfly's Mike Berry discusses the ongoing evolution of martech; best-practices for martech migration; and the use of personalization in 1:1 marketing.
Continue reading...
-
Mark Nardone: Take a Nuanced Approach to VoC, Customer Advocacy
PAN Communications' Mark Nardone discusses his approach to VoC programs, best practices for creating customer advocates and more.
Continue reading...
-
Sav Khetan: ‘Un-Silo’ Your Data Foundation to Enable Personalized Digital Experiences
Tealium's Sav Khetan discusses balancing personalization and customer privacy, the state of digital marketing and more in our latest DX Leaders interview.
Continue reading...
-
Sean Ginevan: Measure Improvements to Understand DCX Success
Sean Ginevan of Google shares the likely impact of AI, AR and IoT on CX and why the lines between online and offline experiences are blurring.
Continue reading...
-
Jean-Marc Bellaiche: Use Behavioral Data for Customers’ Personalization, Privacy Needs
Contentsquare's Chief Strategy Officer shares his thoughts on providing optimal digital customer experiences; the impact of AI and other emerging technologies.
Continue reading...
-
Microsoft Debuts Dynamics 365 Commerce, Medallia Buys Zingle, More News
Microsoft launches Dynamics 365 Commerce, ARM Treasure Data updates CDP offering, Cheetah Digital debuts Customer Engagement Suite and more CX news.
Continue reading...
-
Salesforce Ventures Invests $300M in Automattic, Oracle Releases CX Unity, More
Catch up on updates from Automattic, Oracle, Deloitte, Adobe and Tealium in this week's customer experience news.
Continue reading...
-
Anju Visen-Singh: Close Digital Experience Gaps With Stronger Data Science Capabilities
Anju Visen-Singh of the University of Calgary shares DX lessons business can take from higher ed, discusses CX consistency and more in our DX Leaders series.
Continue reading...