AI may be the hottest topic these days, but that doesn't overshadow other major CX topics. This weeks highlights AI, yes, but also social media marketing, original research and Twitter/X Corp news. 

These are just a few topics from this past week on CMSWire. Read on for these stories, tips on prompt engineering and more:

  • 5 Keys to Turn Original Research Into a High-ROI Content Marketing Machine Chitra Iyer | April 26. Only about 30% of marketers use original research in their strategies, but it can be quite beneficial. This is largely because doing the research incorrectly and presenting incorrect data can cost your brand its credibility. How can this be avoided.
  • Sitecore Incorporates OpenAI Generative AI Into Software Solutions Jennifer Torres | April 25. Sitecore, a digital customer experience software provider, has announced an integration of OpenAI’s ChatGPT into its composable software solutions. Sitecore officials say it will enable marketers to integrate generative AI functionality into their Sitecore-powered marketing technology stack.
  • The Slow Death of Twitter and the Birth of X Corp Rich Hein | April 24. On April 18, Twitter Inc. transformed into X Corp. Elon Musk aims to make an “everything app” called X. Twitter continues to spiral downward, but what will X bring?
  • Transforming Ecommerce With Artificial Intelligence & Machine Learning Shameem Smillie | April 24. Many ecommerce sites are continuously increasing personalization abilities. Expanding AI integration allows customers to experience that. It seems that CX will be transformed as AI grows.
  • How Social Media Marketing Has Changed This Year Scott Clark | April 25. Social media marketing allows brands to reach customers in a wide variety of channels. Key things for businesses to keep in minds include maintaining authenticity and taking care when choosing influencers or platforms.

CMSWire Connect: May 10-12, Austin, Texas

Did you know we're heading to the Lone Star State? CMSWire is holding its first in-person conference since November 2019 when it brings CMSWire Connect to Austin, Texas May 10-12.

Here's our Session of the Week: [Master Class] AI's Impact on The Customer Experience. Join this master class led by Raj Krishnan to learn more about how AI is changing the customer journey.

Connect With Our Editorial Team

Speaking of connections, there are a few ways we encourage you to connect with our editorial team:

Learning Opportunities

Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
An inspirational future of Employee Voice
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Skills needed to design, build, and run generative AI-based CX solutions
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Learn how to optimize your digital customer journey
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
What it takes to do personalization well
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Discover the challenges that contact centers, AX, and CX face and how CAI-assisted applications can help solve them
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
An inspirational future of Employee Voice
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.
Webinar
An inspirational future of Employee Voice
May
31
The Evolution of Employee Listening - 2023 Trends & Best Practices
Learn proven effective methods and solutions to supporting an inspirational future of Employee Voice
Webinar
Skills needed to design, build, and run generative AI-based CX solutions
Jun
1
How organizations can design, build and run Generative AI into the Customer Experience
Discover how to drive enhanced CX through Generative AI
Webinar
Learn the implications of AI to your company though thought-provoking questions
May
30
ChatGPT and the Future of Conversational AI
This discussion explores various aspects of AI implementation, ethical considerations, and challenges for your organization.

Got a news tip? Send it to [email protected].

Want to become a CMSWire Contributor? Check out the guidelines for applications.

Got a press release? Got a press release in the customer experience or marketing arena you think deserves a spot on our Wire site? Send it to us at [email protected].