Articles
Tag: cx
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Terminus Raises $90M, Jellyfish Acquires Five Companies & More CX News
This week, leading our customer experience and digital marketing news byte, Terminus raises $90M for its ABM platform, Blueshift Raises $30M and more.
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Employee Appreciation Day Is March 5: How Will You Celebrate?
While we should celebrate our employees every day, here are five simple, high-impact ways you can show your employees you care on March 5.
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What Can Innovative Experience Leadership Deliver in 2021?
How can leaders deliver exceptional, engaging brand experiences in 2021 — especially after so much disruption over the past year?
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How to Unleash Your Omnichannel Content Strategy
Technologists already understand how structured content facilitates better omnichannel experiences. Now it’s time for marketers to help realize its potential.
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CX Decoded Podcast: Marketing in a Cookie-Less World
In our latest CX Decoded Podcast, we discuss how marketers can adapt to the inevitable demise of cookies and the move to first-party data strategies.
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Immersive Experiences: Be There or Be Left Behind
The customer experience environment was already beginning to be defined by a continuous state of rapid evolution. COVID-19 simply accelerated this trend.
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Foundational Steps for Customer Journey Mapping Initiatives
Getting started with customer journey maps or just adding a timely refresh? Well we've outlined some foundational steps for brands to help get things right.
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Where to Invest in Your Customer Journeys: Define, Design and Implement
There is a lot of complexity in today’s user journey. It covers a number of steps your customers engage in and usually includes several channels.
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Why Collaboration Analytics Is Crucial to the Employee Experience
If collaboration is the foundation for employee experience, how do we know if it’s working or not?
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Customer Journey Moments That Matter: 3 Key Investment Areas
Why are brands still using a channel-based, department-specific, campaign-minded approach to interacting with their customers?
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Adobe Adds Headless Content Management, WPVIP Acquires Parse.ly and More News
This week's CX and marketing newsbytes includes a content management update from Adobe, Oracle's CX move, Terminus adds new capabilities and more.
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Focus Your Customer Journey Maps on Actions, Not Abstractions
The problem with journey mapping is that too much time gets wasted on abstractions about the journeys themselves.
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CX Decoded Podcast: Breaking Down the State of Digital Customer Experience
In this first episode of CX Decoded, we uncover the challenges and priorities of CX professionals as we delve into our annual research report, the State of DCX.
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CX Decoded Podcast: Elevating Your Voice of the Customer Program
Voice of the Customer (VoC) programs can make or break your customer experience programs. Can you gain actionable insights from your VoC?
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