Articles
Tag: cx
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Qualtrics Acquires Clarabridge for $1.125 Billion in CXM Software Deal
Qualtrics has acquired Clarabridge in a big move for the customer experience software space.
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Contentful Raises $175 Million, Algolia Nets $150 Million and More CX News
This week in CX and marketing news, Contentful has raised $175 million, Algolia pocketed $150 million in funding and more news.
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CX Decoded Podcast: Analyzing the B2B Marketing Playbook
CMSWire's CX Decoded catches up with Deloitte's Tim Greulich to discuss B2B marketing strategies.
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Money and a Mandate Aren't Enough for Great Customer Experience
Three success factors can make or break a CX initiative: cooperation, integration and enterprise planning and support.
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CX Decoded Podcast: How Valid Customer Experience Data Tells a Great Story
Katrina Schiedemeyer stopped by the show to share her thoughts on how to best understand the ROI of your CX program and how CX data can tell the story.
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What You Need to Know About Digital Experience Platforms
On the heels of Gartner's Magic Quadrant for Digital Experience, we highlight some key findings and strategies in the digital experience software arena.
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Why the Evolution of CX Is Impacting Your First-Party Data Strategy
CX leaders are stewards of the customer voice throughout the organization: from ensuring it's accurately captured to representing it in company strategy.
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CX Decoded Podcast: Is There Optimism on the Horizon for Marketers?
Christine Moorman of Duke University, founder of The CMO Survey, joins the CX Decoded crew to discuss marketing trends.
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Want to Be a Customer Experience Leader? Then Look & Learn
Customer experience leaders can discover so much just by watching the world around them and it's an approach that will pay dividends.
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CX Decoded Podcast: Analyzing Voice-Content Prospects for Marketers
In this edition of the CX Decoded Podcast, we catch up with Preston So to discuss voice content use cases and trends.
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CX Decoded Podcast: Taming the Martech Chaos With Anita Brearton
CX Decoded Podcast caught up with Anita Brearton, who provides tips on how to tame the marketing technology stack chaos.
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CX Projects vs. CX Programs: Why CX Professionals Confuse the Two
Customer experience professionals often see CX programs as an end in and of themselves, rather than the sum of many well-designed projects.
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CX Decoded Podcast: Practical Use Cases of AI in Marketing
Paul Roetzer of the Marketing Artificial Intelligence Institute caught up with the CX Decoded podcast to discuss practical use cases of AI in marketing.
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CX Decoded Podcast: Building Customer Trust in Unprecedented Times
In the latest episode of CX Decoded, we caught up with Shep Hyken to talk about customer trust, loyalty and how the pandemic changed the game.
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