Articles
Tag: cx
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Salesforce Acquires Rebel, Facebook Hires Former UK Deputy PM, More News
Salesforce acquires email marketing solution provider Rebel, Facebook hires new VP Global Affairs, Concentric releases analytics solution and more CX news.
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Customer Experience in 2018: Progress, But Still Room to Grow
Customer experience professionals share their opinions on how the industry is doing with customer experience. The response? Good, but still needs work.
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Pega Launches Infinity Digital Transformation Suite, Canto DAM Updates, More News
Catching up on the latest in customer experience software news from Pega, Canto, Accenture, Sprout Social and more.
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5 Customer Experience Trends to Watch
These five customer experience trends will shape the rest of 2018 and beyond.
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Oracle Targets Internet of Things, AI Apps in Customer Experience Cloud Update
Oracle has expanded its artificial intelligence-based Oracle Customer Experience Cloud Suite by adding new capabilities in commerce, customer service and behavioral data. The announcements came as the
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Most Customer Experience Delivery Falls Flat, Survey Finds
Customer experience is a competitive differentiator, but disconnected channels and a lack of clear strategy cause most companies to fail in delivery, according to research released today by Dimension
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Customer Experience ROI: The Secret Formula
You know the drill: Provide a great customer experience. Make customers happy. Build loyalty. Get more wallet share. Grow your market share. Customer experience professionals have been following this
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Tealium Closes on $30.7M in New Financing
Tag management provider Tealium closed on $30.7 million in Series D financing. The round was led by Georgian Partners, with participation from Bain Capital Ventures and current investors Battery
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The Smucker's Facebook Fail: How to Protect Your Brand
Posts are disappearing from Smucker’s’ Facebook page, and consumer social reaction is anything but sweet. The company, best known for its jams and jellies, is making headlines for deleting
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An Experience Design Primer - Service Design, UX, CX, DevOps
A small eruption emerged on Twitter in response to my article that covered the Adaptive Path acquisition. At the root of it was a conversation about the differences and overlaps between user expe
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Is it Better to Build or Buy Your Marketing Cloud? [Video]
Build versus buy is a debate that precedes digital marketing clouds. It's nothing new. But it's hot in digital marketing. And it's something that got a lot of people talking during the annual Marketin
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Salesforce Shifts Focus to Customer Success with Analytics Cloud #DF14
Salesforce.com will launch a major strategic shift next week from a sales-driven CRM company to one focused on long-term customer success. Salesforce CEO Marc Benioff leaked part of the plan las
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Adaptive Path's Sale Signals Change for UX
An era has passed. Many in the user experience (UX) and web development worlds were shocked to hear last week that a small company in San Francisco called Adaptive Path had been acquired by, of a
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What CX Experts Learned This Week #OOW14
After 300 sessions revolving around the customer experience at Oracle OpenWorld, a panel of senior practitioners today tried to summarize what they learned about social media, marketing and sales.Ther
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