Feature
Generating free brand awareness impressions, avoiding customer loss, examining chatbots — these are just a few topics from this past week on CMSWire. Read on for these stories, UX design and research strategies and more.
Diving Into Customer Data
Lets take a glance through the highlights from CMSWire's past week:
- Customer Churn: Spotting Warning Signs to Win Customers Back Stuart Russell | April 14. Attracting new customers can cost multiple times more than engaging existing customers. Analyzing your data and encouraging consistent transactions are just two ways to ward off this issue.
- The Best CX Lessons From Real Customer Conversations Jennifer Torres | April 14. Read real conversations for insight on how to improve CX at your company. These conversations truly highlight the importance of empathy and positive interactions.
- Insider's Look at Google Bard and How Can it Help Marketers Pierre DeBois | April 14. Bard, developed by Google, is just one of many new chatbots. What exactly are its capabilities? What makes it different from the others?
- UX Research vs. UX Design: Exploring Key Differences Tobias Komischke | April 13. The UX profession is developing increasingly specialized areas. UX research and UX design are quickly diverging, requiring entirely different skill sets.
- How to Choose the Best Chatbot for Your Business Allen Bernard | April 12. There are several popular chatbot options now, such as ChatGPT, Bard, and Bing AI. Studying how both the chatbots and your customers work is key to choosing the best one.
- 3 Ways to Generate Millions of Free Brand Awareness Impressions Victoria Davitashvili | April 12. The title sounds pretty exciting, doesn’t it? Millions of free impressions? You can help your company achieve this by working on a few basic fields, such as tailoring SEO and working with video content.
CMSWire Connect: May 10-12, Austin, Texas
You did know we're bound for the Lone Star State, right? CMSWire is holding its first in-person conference since November 2019 when it brings CMSWire Connect to Austin, Texas May 10-12.
Here's our Session of the Week:
[Master Class] Maximizing Customer Data: Strategies for Implementing a Customer Data Platform (PT 1). Here, you can learn more about Vernon Tirey, principal at CPDi Advisors, and his upcoming workshop. Learn about Customer Data Platforms (CDPs), implementing them at your company optimizing the platforms and more.
Learning Opportunities
Webinar
Jun
6
The Future of Social Media: Emerging Trends and How to Stay Ahead of the Curve
The impact of emerging technologies like AI on social media
Webinar
Jun
7
The Building Blocks of Personalization
This webinar will explore how personalization can create powerful ecommerce shopping experience.
Webinar
Jun
8
Attracting—and Keeping—Your High-Net-Worth Investors
Join PwC to dissect their recent survey findings on a specific customer subset — high-net-worth investors.
Webinar
Jun
13
The Future of Contact Centers with AI at the Helm
Learn how to balance human intuition and interaction with the potential uses of AI to create delightful and lasting CX
Webinar
Jun
20
3 Steps to Unlock Your Customer Data and Drive Revenue
Discover how Twilio Segment’s #1 Customer Data Platform helps implement data-driven strategies.
Webinar
On demand
AI for Marketers: Optimize Personalization Across the Funnel
Understand the benefits of utilizing AI across your entire marketing stack
Connect With Our Editorial Team
Speaking of connections, there are a few ways we encourage you to connect with our Editorial team:
Got a news tip? Send it [email protected].
Want to become a CMSWire Contributor? Check out the guidelines for applications.
Got a press release? Got a press release in the customer experience or marketing arena you think deserves a spot on our Wire site? Send it to us at [email protected].