Alchemy is a provider of marketing and digital asset management software for publishing, distributing and hosting database management multimedia data. It serves the audit, analysis and advice, document assistance, Web design and hosting industries.
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Products by Alchemy
“You can have data without information, but you cannot have information without data.” — Daniel Keys Moran Without data, you have nothing. Data makes everything easier. Every technology implementation needs to begin with good data. Continue reading...
Hypothetical question: If you were going to order cheese from an online grocery delivery service, how would you search or browse for the cheese you want? Would you go straight for the kill and type “Hook’s Four-Year Cheddar,” one of Wisconsin’s finest? Would you keyword search “cheddar” and bro...Read more
“What if 2020 is the year we’ve been waiting for? A year so uncomfortable, so painful, so scary, so raw — that it finally forces us to grow. A year we finally accept the need for change.” – Leslie Dwight 2020 has been a remarkable year, fraught with disruption. Continue reading...
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to real world problems more demanding than they realized. Continue reading...
One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. He said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This saying, according to another legendary Harva...Read more