ETP is an Omni-channel Retail Solutions company founded in 1988 headquartered in Singapore. The company provides Customer Relations Management, Marketing and Promotion Campaigns to market leaders in more than 22 countries across Asia Pacific, India and the Middle East.
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I speak with clients every day about their content management programs. Lately the discussions have been more and more about the trouble their users have understanding where they are when they access a document. They think they’re in a core content 'filing cabinet,' i.e. Continue reading...
Our content accompanies and tracks all the important things we do as part of our workday — as inputs to strategic decisions, as records of exchanges with clients and partners, and as ways to connect. Continue reading...
Gerry McGovern recently asked why so much software sucks. The article made me think about why so many content projects fail. For example enterprises, instead of focusing on easing the capture of information, just expect people to put content into the system. Continue reading...
It’s that time of year again: a chill in the air, Starbucks holiday cups, Christmas music emanating ceaselessly from every speaker in every store, lines and crowds everywhere, and, yes, 2020 trends and prediction blogs from talking heads across the land. Continue reading...
Content is vital for business operations. It informs important decisions, enables responsive customer service and secures the records of commerce. And there’s way more of it from within an organization’s systems, and from beyond the firewall, such as social media. Continue reading...