Grazitti Interactive is a technology-driven marketing agency that offers digital marketing expertise. With exceptional tech skills and marketing acumen, its strategic consulting and cloud innovation services help Fortune 500 companies engage better with their customers and drive more sales.
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Customer relationship management (CRM) platforms are typically used by sales professionals to manage a brand’s relationships and interactions with its current and potential customers. Continue reading...
Many companies have “fuzzy thinking” about Customer Relationship Management (CRM) software, believing it can be the “customer data system of record” when that’s not the case. Peter Reinhardt, CEO and co-founder of marketing technology vendor Segment, shared those th...Read more
Salesforce created the customer relationship management (CRM) software market as we know it today, and with the rise of Salesforce CRM for B2B sales teams, CRM became a sales tool that tracks opportunities through various sales stages. Continue reading...
Companies pour a lot of resources into customer experience, customer acquisition and customer retention efforts. Yet there are times when a particular customer is no longer worth the investment. Continue reading...
Salesforce, which provides customer relationship management (CRM) software for sales professionals and software for marketers, offers multiple certifications for customers, developers, consultants and others. The ultimate goal of a Salesforce certification is to enhance knowledge of the platform...Read more