Hybris B2C Commerce is an e-commerce platform that enables businesses to sell goods, services and digital content through a variety of touchpoints, channels and devices.
What would SAP Hybris be like without Carsten Thoma, the executive who has led the customer engagement and commerce (CEC) platform maker for the last 20 years? It's not a hypothetical question. Continue reading...
Conference keynotes usually open with familiar, high energy tunes to wake early morning audiences up and get them primed for the announcements to come. Think James Brown's "I Feel Good" or U2's "It's a Beautiful Day. Continue reading...
Remember when Amazon introduced subscriptions for consumer good items like toothpaste and paper towels? SAP Hybris co-founder, president and tech entrepreneur Carsten Thoma does, because the development helped nurture a theory he had about the direction of online commerce and retail in general....Read more