Language Analytics is a Unicode based system for searching in any language on text written in that same language. It can identify the language presented and note segments of documents where more than one language is present.
Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4. Continue reading...
Integrate releases new marketing features that enable insights into social campaigns. Continue reading...
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. Continue reading...