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• Oct 2

  Welcome to the Data-Driven Business

  “You can have data without information, but you cannot have information without data.” — Daniel Keys Moran  Without data, you have nothing. Data makes everything easier. Every technology implementation needs to begin with good data. Continue reading...

• Sep 25

  How Do You Tell One Digital Cheese From Another?

  Hypothetical question: If you were going to order cheese from an online grocery delivery service, how would you search or browse for the cheese you want? Would you go straight for the kill and type “Hook’s Four-Year Cheddar,” one of Wisconsin’s finest? Would you keyword search “cheddar” and bro...Read more

• Aug 26

  The Power of DAM Positive Change at a Time of Disruption

  “What if 2020 is the year we’ve been waiting for? A year so uncomfortable, so painful, so scary, so raw — that it finally forces us to grow. A year we finally accept the need for change.”  – Leslie Dwight 2020 has been a remarkable year, fraught with disruption. Continue reading...

• Jul 29

  DAM Governance Practices for the Long Haul

  Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to real world problems more demanding than they realized. Continue reading...

• Jul 23

  How Ecommerce Changed Marketing’s Drills vs. Hole Debate

  One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. He said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This saying, according to another legendary Harva...Read more