Propago started within a large commercial printing conglomerate as an internal application to serve clients and support their backend operations. Born as a simple and straightforward solution to simplify and streamline the company’s production and fulfillment processes, it gradually matured over the years to become a comprehensive Marketing Management and Fulfillment Platform. It helps many enterprises and organizations intelligently control and distribute thousands of their marketing goods.
- HQ Location
- United States
- Year Founded
Hypothetical question: If you were going to order cheese from an online grocery delivery service, how would you search or browse for the cheese you want? Would you go straight for the kill and type “Hook’s Four-Year Cheddar,” one of Wisconsin’s finest? Would you keyword search “cheddar” and bro...Read more
“What if 2020 is the year we’ve been waiting for? A year so uncomfortable, so painful, so scary, so raw — that it finally forces us to grow. A year we finally accept the need for change.” – Leslie Dwight 2020 has been a remarkable year, fraught with disruption. Continue reading...
Effective governance is one of the major factors determining the ultimate success or failure of a DAM initiative. Some less experienced DAM users find applying the principles to real world problems more demanding than they realized. Continue reading...
One of the most popular but flawed marketing clichés is credited to Theodore Levitt, who became a professor of marketing at Harvard Business School in 1959. He said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” This saying, according to another legendary Harva...Read more
Since mid-March, it feels like we’ve been reliving the same scorching summer day where everyone comments on how hot it is. Only instead of the weather, we're all using the same formula to discuss the state of any given software vertical. Continue reading...