pTools Software

pTools Software is an Irish web content management software company offering solutions both for private and public sectors.

Company Info

Feb 27

Microsoft AI CEO Says Marketing Will Be Automated in 18 Months

Microsoft’s AI chief makes a sweeping claim. Layoffs suggest change is real — but adoption tells a more complicated story. Continue reading...
Feb 26

Net Promoter Score Isn’t a Growth Strategy — It’s a Comfort Metric

Uncle Giuseppe's in New Jersey hooks me back for its tremendous comfort food; NPS, on the other hand, is too much comfort for CX leaders. Continue reading...
Feb 25

Letter AI Raises $40M Series B, Launches Deal-Level Enablement Tool

Four months after its Series A, Letter AI debuts Letter Compass for personalized sales guidance. Continue reading...
Feb 25

Real-Time Customer Signals Demand Real-Time Steering

Reporting on customer data is retrospective. Navigation is responsive. Continue reading...
Feb 25

From Awareness to Orchestration: Rethinking Audio in the Martech Stack

Integrated CDPs, programmatic buying and omni-channel triggers make audio a performance channel — not just a megaphone. Continue reading...