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• Oct 20

  3 Ways to Improve B2B User Experiences With Intent Data

  When making purchase decisions in the B2B landscape, logic typically trumps emotion (though some may debate this). Given the large price tag that comes with many solutions and services, buyers perform extensive research on a vendor before initiating any contact. Continue reading...

• Oct 20

  Collaboration and Communication Platforms to Improve Employee Experience

  Collaboration and communication platforms have never been as important for businesses as they have been during the COVID-19 crisis, especially for remote workers. The proof is in the growth numbers. In December 2019, there were 10 million daily Zoom users. By March, there were 200 million and&nb...Read more

• Oct 20

  Meetup Diaries: Lessons in Turning Challenges Into Advantages

  The Bay Area Content Marketing Meetup recently turned five years old. We’ve hosted 90 meetups and our guests included our congresswoman, representative Jackie Speier, and the founder of Content Marketing Institute, Joe Pulizzi. We now have over 1,000 members. It’s been a joy to help run the mee...Read more

• Oct 20

  Remote Work: What We've Lost and What We've Gained

  The shift to remote work created significant disruption in the workplace. People had to adjust to doing things in new ways and many aspects inherent to working in close physical proximity were lost through this shift. Continue reading...

• Oct 20

  Avoiding the High Costs of Shopping Cart Abandonment

  It happens regularly, and most of us have done it ourselves. A customer is on an ecommerce website, looking at various items, and adding some of them to their shopping cart. Continue reading...