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Editorial

How Mobile Strategy Supports Digital Experience, More News

2 minute read
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Consumers increasingly perceive shopping as a unified experience, blending the online and offline journey with mobile devices as the constant shopping companion. 

So it's imperative that retailers have a mobile strategy in place that they can use to reach customers while they are actively shopping, targeting them with relevant ads to encourage a purchase – either on their mobile device or in-store. Read more.

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