Consumers increasingly perceive shopping as a unified experience, blending the online and offline journey with mobile devices as the constant shopping companion. 

So it's imperative that retailers have a mobile strategy in place that they can use to reach customers while they are actively shopping, targeting them with relevant ads to encourage a purchase – either on their mobile device or in-store. Read more.

Learning Opportunities

Top Stories

What else got us talking this week: 

Customer Experience

Digital Workplace

Enterprise Information Management

Featured Events

Featured Research

fa-solid fa-hand-paper Learn how you can join our contributor community.