Consumers increasingly perceive shopping as a unified experience, blending the online and offline journey with mobile devices as the constant shopping companion.
So it's imperative that retailers have a mobile strategy in place that they can use to reach customers while they are actively shopping, targeting them with relevant ads to encourage a purchase – either on their mobile device or in-store. Read more.
Learning Opportunities
Webinar
Dec
1
Top 10 Ways to Step Up Your Digital Experience - Sitecore Symposium Takeaways
Be equipped with top digital trends
Webinar
Dec
6
4 Keys to Future-Proof Your Customer Acquisition Strategy
Why driving efficient customer lifetime value is critical for marketers in 2023
Webinar
Dec
7
[EIS Webinar] What is PIM and Why Your Ecommerce Business Needs It
Attend this webinar and learn how PIM can add value to your digital business as you maximize your return on investment.
Webinar
Dec
8
Thriving in a Cookieless World with First-Party Data
Let’s Be Real: Third-Party Data Was Never That Great
Top Stories
What else got us talking this week:
Customer Experience
- For DX That Converts, Pay Attention to Customer Retention
- Don't Expect Much Value from 'Free' Outbound Links Anymore
- Embrace Behavioral Data for Super Targeted Marketing
- Something Is Missing From Your Data-Driven Decisions
Digital Workplace
- What's Going to Solve the $20B SPAM Problem?
- Smarter Meeting Planning Tools Try to Save You the Headache
- How to Write Performance Objectives that Work
- Intranet Migrations Call For Careful Attention
Enterprise Information Management
- Easy Solutions to Your Worst Spreadsheet Problems
- Does Brexit Muddy the Trans-Atlantic Data Protection Waters?
- 4 Dimensions of Enterprise Search Success
- EIM Provider Magnitude Software Acquires Simba Technologies
Featured Events
- Aug. 24 — [CMSWire Webinar] The Road to Cloud: Digital Experience Best Practices
- Aug. 25 — CMSWire Tweet Jam: Building Your MarTech Stack #DXchat
- Aug. 30 — [CMSWire Webinar] 5 Steps to Build an Engaging Digital Destination
- Sept. 21 — [Earley Executive Roundtable] Data Governance Success: Think Big but Start Small
- Nov. 14 — CMSWire's Digital Experience Summit 2016 in Chicago
Featured Research
- Benefits of Running Your Web CMS in The Cloud
- Vendor Landscape Report: Digital Asset Management
- The Definitive Guide to Marketing Resource Management
- The Marketing Automation Platform Evaluation Report
- The 3 Levels of B2B Marketing Personalization
