How Neuroscience Boosts Your Sales, More News from CMSWire

Cynthia Holcomb is rethinking everything we know about sales conversions. The traditional methods of conducting user surveys, analyzing market research and relying on tried-and-true retail methods won’t move the needle enough, she contends. Instead, she suggests the “art and science of preference,” a concept she leverages in the company she founded, Prefeye.

Prefeye is based on the theory that neuroscience and an understanding of human decision-making can give retailers a much deeper level of insight into buying practices and help them more deeply understand the wants of their customers. Read more.

Top Stories

What else got us talking this week: 

Customer Experience

• 5 Ways to Turn Customer Experience Data into Dollars
• Pulling Your Way to Better Customer Experiences
• How Intelligent Business Applications Are Redesigning Customer Experience
• The Digital Dash: Strategies to Keep Pace With Your Customers

Digital Workplace

• 4 Key Components of Thriving Digital Workplaces
• Ask Not What SharePoint Can Do For You ...
• How to Personalize Your Intranet
• 5 Hallmarks of the Everyday Innovator

Enterprise Information Management

• 3 Ways to Modernize Your Document Processes & Improve ROI
• What Your BI Dashboard Isn't Telling You
• Tackling SharePoint Intranet Requirements: Integration
• Emerging Technologies Promise Business Opportunities, Gartner Says 

Featured Events

• Aug. 30 — [CMSWire Webinar] 5 Steps to Build an Engaging Digital Destination
• Sept. 9 —  [CMSWire Webinar] Website Personalization 101
• Sept. 14 — [DX Leaders Webinar] Build Leadership, Culture & Narrative
• Sept. 20 — [CMSWire Webinar] Accelerate Digital Transformation with Enterprise DAM
• Nov. 14 —  CMSWire's Digital Experience Summit 2016 in Chicago

Featured Research

• Forrester Research: Digital Experience Technology Strategy
• The 3 Levels of B2B Personalization
• eBook: 4 Ways to Rethink Customer Experience
• How Branding Asset Automation is Changing Global Brands
• 10 Things IT Pros Need to Know About Web CMS