Cynthia Holcomb is rethinking everything we know about sales conversions. The traditional methods of conducting user surveys, analyzing market research and relying on tried-and-true retail methods won’t move the needle enough, she contends. Instead, she suggests the “art and science of preference,” a concept she leverages in the company she founded, Prefeye.
Prefeye is based on the theory that neuroscience and an understanding of human decision-making can give retailers a much deeper level of insight into buying practices and help them more deeply understand the wants of their customers. Read more.
Top Stories
What else got us talking this week:
Customer Experience
- 5 Ways to Turn Customer Experience Data into Dollars
- Pulling Your Way to Better Customer Experiences
- How Intelligent Business Applications Are Redesigning Customer Experience
- The Digital Dash: Strategies to Keep Pace With Your Customers
Digital Workplace
- 4 Key Components of Thriving Digital Workplaces
- Ask Not What SharePoint Can Do For You ...
- How to Personalize Your Intranet
- 5 Hallmarks of the Everyday Innovator
Enterprise Information Management
- 3 Ways to Modernize Your Document Processes & Improve ROI
- What Your BI Dashboard Isn't Telling You
- Tackling SharePoint Intranet Requirements: Integration
- Emerging Technologies Promise Business Opportunities, Gartner Says
Featured Events
- Aug. 30 — [CMSWire Webinar] 5 Steps to Build an Engaging Digital Destination
- Sept. 9 — [CMSWire Webinar] Website Personalization 101
- Sept. 14 — [DX Leaders Webinar] Build Leadership, Culture & Narrative
- Sept. 20 — [CMSWire Webinar] Accelerate Digital Transformation with Enterprise DAM
- Nov. 14 — CMSWire's Digital Experience Summit 2016 in Chicago
Featured Research
- Forrester Research: Digital Experience Technology Strategy
- The 3 Levels of B2B Personalization
- eBook: 4 Ways to Rethink Customer Experience
- How Branding Asset Automation is Changing Global Brands
- 10 Things IT Pros Need to Know About Web CMS
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