The total digital signage market — which includes kiosks, menu boards, billboards and signboards — is expected to reach $23.76 billion by 2020. And Chris Blasie, global product manager at Rockwell Collins, a provider of avionics and information technology systems and services, is helping to propel it. 

"Digital signage has come around 360 degrees. It’s not just a way to show information.

"Instead, the goal is to take information and combine it with context and rotating videos to lure customers to specific locations and make their experience more "wowy." I know "wowy" is not a word, but it illustrates the goal is to make the experience more pleasant," he said. Read more

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