The total digital signage market — which includes kiosks, menu boards, billboards and signboards — is expected to reach $23.76 billion by 2020. And Chris Blasie, global product manager at Rockwell Collins, a provider of avionics and information technology systems and services, is helping to propel it.
"Digital signage has come around 360 degrees. It’s not just a way to show information.
"Instead, the goal is to take information and combine it with context and rotating videos to lure customers to specific locations and make their experience more "wowy." I know "wowy" is not a word, but it illustrates the goal is to make the experience more pleasant," he said. Read more
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An Optimized Customer Contact Strategy Combines Transparency and Intelligence: The State of Outbound Communications
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Adopt a Modern Digital-First Marketing Strategy
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Top Stories
What else got us talking this week:
Customer Experience
- Salesforce Aims to Revolutionize CRM with AI-Powered Einstein
- How to Reward Your Community Members
- Digital Futurist Brian Solis: Can Digital Transformation Move Beyond Buzzwords?
- Why Your Content Marketing Needs an Influencer Strategy
Digital Workplace
- How Social Media Can Inspire Useful, Engaging News Feeds at Work
- Why I Let My Employees Set Their Own Hours
- The Microsoft Partner Balancing Act: Don't Bite the Hand that Feeds
- Personalization Solutions for Your Irrelevant Intranet
Enterprise Information Management
- Understanding Information Behavior in Your Organization
- Revisit These Enterprise Search Fundamentals
- Oracle Claims It Offers the Best Cloud-Based Disaster Recovery #OOW16
- DAM Expands Its Reach in the Enterprise
Featured Events
- Sept. 28 — [Dynatrace Webinar] Natalie Petouhoff: Optimizing Digital Customer Experience
- Sept. 28 — [DX Leaders Webinar] DX Platforms and Governance
- Oct. 19 — Digital Strategy Innovation Summit 2016 in London, United Kingdom
- Oct. 20 — Datacloud Nordic 2016 in Stockholm, Sweden
- Nov. 14 — CMSWire's Digital Experience Summit 2016 in Chicago
Featured Research
- Everything You Need to Know about Marketing Resource Management
- 5 Ways Digital Experience and SEO Can Work Together
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- Forrester Research: Top Digital Experience Technology and Delivery Priorities of 2016
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