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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
A small brown puppy peeks out from behind folded U.S. dollar bills, with one bill draped over its head like a tent.
Where Agentic CX Actually Pays Off (And Where It Doesn’t Yet)
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Editorial
Qualtrics CEO Jason Maynard on a large projector screen during his keynote at Qualtrics X4 Experience Management Summit Wednesday, March 18, 2026 at the Seattle Convention Center.
Insight Is Cheap. Execution Is Everything. What Qualtrics X4 Made Clear
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Editorial
Man seated in an office setting undergoing biometric testing with sensors attached to his fingers and torso while a researcher monitors data on a laptop and external device
Your Marketing Dashboard Is Lying to You
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SEATTLE -- March 18, 2026: Exterior view of the Seattle Convention Center Summit building at the corner of 9th Avenue and Olive Way in downtown Seattle, with surrounding city streets and high-rise buildings visible.
The Ground Floor of CX: Lessons From Chime's Contact Center and the PGA Tour
Brown dog holding a bouquet of wildflowers in its mouth while sitting in a grassy field
The Hidden Cost of ‘Making It Right’ in Customer Experience
Close-up of a small stream flowing over moss-covered rocks in a forest, with sunlight filtering through trees and water splashing between stones.
Flow and Data: What Really Matters for Customer Experience
Big X4 logo on a large screen during a keynote at the Qualtrics X4 Experience Management conference at the Seattle Convention Center on March 18, 2026.
Can Qualtrics Close the Customer Experience Execution Gap?
Shelves of Buc-ee’s branded coffee mugs featuring the smiling beaver mascot in a red cap, displayed inside a Buc-ee’s travel center store in Temple, Texas.
Brand Before Marketing: The Strategic Sequence too Many CMOs Ignore
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The Most Underrated Skill in Marketing Isn’t AI — It’s Asking Better Questions
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Articles Tagged "Alteryx"

Feature
Article
Big Data
What Analytics Vendors Can Tell You About the US Presidential Election
Editorial
Article
Analytics
Gartner Shakes-Up Its BI and Analytics Platforms MQ
Feature
Article
Big Data
Alteryx Reels In Money, Customers and a Partner
Feature
Article
Big Data
3 Vendors Lead the Wave for Big Data Predictive Analytics
Feature
Article
Analytics
Gartner's Look at Advanced Analytics Vendors: Are You Using a Winner?
Feature
Article
Big Data
No Data Butler? Alteryx's Newest Release Can Help
Feature
Article
Big Data
Will Salesforce's New Analytics Cloud Make Waves? #DF14
Feature
Article
Big Data
Why Alteryx Won a Whopping $60M in New Funding
Feature
Article
Big Data
Alteryx and Tableau Redefine Analytics #data14
Feature
Article
Big Data
Is the Big Data Backlash Real?
Feature
Article
Big Data
Time Out: You Can Quit Looking for Data Scientists
Feature
Article
Information Management
Alteryx + Revolution Analytics Partner to Deliver First Class Business Intelligence to All
Feature
Article
Customer Experience
Predicting Customer Behavior with Analytics Begins with a Plan
Feature
Article
Information Management
Alteryx + Tableau = Big Data Insights, No Data Scientist, No IT Intervention Required
Feature
Article
Customer Experience
Alteryx Receives US$ 12 Million to Expand Reach of Data Analytics Platform
Feature
Article
Customer Experience
Instant Analytics Debuts from Alteryx
Feature
Article
Customer Experience
Alteryx Unveils Big Data Platform Updates, Featuring Revised Interface, Social Media Feeds
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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