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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Editorial
A smartphone displaying the Thoma Bravo logo in the foreground with a blurred background screen showing logos of software and technology companies associated with the private equity firm.
Everyone Has a Take on the Medallia—Thoma Bravo Story. Here's Mine.
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Editorial
A group of six penguins walks across a sandy beach, with one penguin slightly separated and leading ahead of the others. The birds’ black-and-white markings stand out against the soft beige shoreline and blurred dunes in the background.
The CMO's New Mandate: Architect Influence, Not Just Awareness
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Editorial
Illustration of an AI agent workflow diagram on a blue digital interface, showing connected nodes, automation pathways and data flow between systems, applications and AI-driven tasks.
Why Your Marketing Team's AI Problem Is Actually a Workflow Problem
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A brown, black and white beagle lies beside an orange-and-white cat resting peacefully outdoors on a concrete surface, with a softly blurred garden background behind them.
Agentic AI in CX: Friend or Foe of Human Agents?
Two rural mailboxes—one black and one gray—leaning at angles in an overgrown field of tall grass and yellow wildflowers, with a wooden post nearby, suggesting neglect or disrepair.
Email Marketing Underperforming? Let’s Troubleshoot It
ALT TEXT The main stage at Twilio SIGNAL 2026 in San Francisco, with rows of empty red chairs facing a large center screen displaying the Twilio SIGNAL logo, flanked by two matching branded side screens under red and blue stage lighting.
Twilio Bets Its Infrastructure Layer Can Own the Agentic Customer Conversation
A golden-brown Irish Setter rests its chin on a white desk, gazing upward with soulful eyes beside a laptop and a cup of pens.
The Best CX Teams Have Ditched the Help Desk for a 'Hope Desk'
Low-angle view of a person mid-jump leaping across a wide rocky canyon, legs outstretched between two cliffs under a blue sky with scattered clouds, capturing a moment of risk and forward momentum.
The Brand Strategy Gap That's Costing B2B Scale-Ups More Than They Realize
Bret Taylor and Clay Bavor walk side by side on a city sidewalk, talking and gesturing during a conversation outside in an urban setting.
Sierra Raises $950M at $15B Valuation, Eyes Transformation Beyond Customer Support
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Articles Tagged "Alteryx"

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Article
Big Data
What Analytics Vendors Can Tell You About the US Presidential Election
Editorial
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Analytics
Gartner Shakes-Up Its BI and Analytics Platforms MQ
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Article
Big Data
Alteryx Reels In Money, Customers and a Partner
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Article
Big Data
3 Vendors Lead the Wave for Big Data Predictive Analytics
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Analytics
Gartner's Look at Advanced Analytics Vendors: Are You Using a Winner?
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Article
Big Data
No Data Butler? Alteryx's Newest Release Can Help
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Article
Big Data
Will Salesforce's New Analytics Cloud Make Waves? #DF14
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Article
Big Data
Why Alteryx Won a Whopping $60M in New Funding
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Article
Big Data
Alteryx and Tableau Redefine Analytics #data14
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Article
Big Data
Is the Big Data Backlash Real?
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Big Data
Time Out: You Can Quit Looking for Data Scientists
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Information Management
Alteryx + Revolution Analytics Partner to Deliver First Class Business Intelligence to All
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Customer Experience
Predicting Customer Behavior with Analytics Begins with a Plan
Feature
Article
Information Management
Alteryx + Tableau = Big Data Insights, No Data Scientist, No IT Intervention Required
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Article
Customer Experience
Alteryx Receives US$ 12 Million to Expand Reach of Data Analytics Platform
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Article
Customer Experience
Instant Analytics Debuts from Alteryx
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Article
Customer Experience
Alteryx Unveils Big Data Platform Updates, Featuring Revised Interface, Social Media Feeds
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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