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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Shopping carts are scattered and overturned across a parking lot, with several carts tipped on their sides and others left unattended in parking spaces. Sunlight casts long shadows across the pavement, with trees and bushes visible in the background.
The Second Channel Is Where B2B Commerce Architecture Goes Wrong
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Feature
Low-angle view of large stacks of cut timber logs lining both sides of an industrial roadway, with wood chips scattered in the foreground and trees and cloudy sky visible in the distance.
What It Actually Takes to Build Gen AI Into Your Enterprise Marketing Stack
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Editorial
Hand placing an AI-labeled wooden block atop connected blocks showing security, workflow automation and oversight icons, illustrating enterprise AI governance, accountability and interconnected intelligence systems.
Dear CMOs: Your Problem Isn’t Your AI. It’s Your Operating Model.
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Sepia-toned photograph of a vintage horse-drawn carriage with large wooden wheels and upholstered seating, parked on a grassy lawn surrounded by trees, shrubs and a garden landscape. The carriage evokes early transportation design and historical travel methods.
The Horseless Carriage Problem: Why Voice AI Needs Better Systems, Not Just Better Models
Close-up of frayed seams on coarse beige linen texture.
Owning the Seams: Where CX Leadership Earns Its Seat
Small black-and-tan dog lies under a blanket during a veterinary exam while a clinician uses a stethoscope; the dog wears a blue recovery garment and has a pink cold pack resting on its head.
The Patient Journey Doesn't End at Discharge — But Most CX Maps Do
nterior view of a Google office corridor featuring a large wooden slat wall with the Google logo integrated into the design, curved wooden bench seating around a structural column, hexagonal tile flooring and warm ambient lighting in a modern architectural space.
Google Marketing Live 2026: Gemini Takes the Wheel Across Ads, Commerce and Measurement
Small pug dog dressed in a striped shirt and white shorts sits on a sidewalk holding a ukulele with a donation box in front. The dog appears posed like a street musician, with its tongue out and a dark stone wall in the background.
Is CX Really the Revenue Driver We've Touted for a Decade?
Brad Birnbaum, CEO and co-founder of Kustomer, stands on stage delivering a presentation to an audience, with a large screen behind him displaying customer and conversation metrics during a business event or conference session.
Kustomer Architect Aims to Replace CX Deflection Metrics With Business Outcomes
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Articles Tagged "Filenet"

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Enterprise CMS
IBM’s Social, Lightweight BPM is Available
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Web CMS
Alert: What's Coming for Open Source CMS in September 2010
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Information Management
An Agile Enterprise CMS -- What's That?
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EntropySoft Offers Web Based Content Migrations with Support for CMIS
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Document Management
Snowbound Upgrades Java Doc Viewer, Adds FileNet Connector
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Enterprise CMS
IBM Updates ECM Portfolio, Introduces Starter Kits
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Search
Google Chases ROI With New Search Appliance Connectors
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Enterprise 2.0
IBM Joins Green IT Movement
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Enterprise CMS
IBM Unveils New Enterprise Content Management Offerings
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Prizm Viewer v8 Boasts Enhanced Imaging Capabilities
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IBM Melds Enterprise CMS with Social Software
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Documentum's Future: A Concise Summary
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CYA Gets Granular with Content Recovery
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Enterprise 2.0
IBM Classification Module Updated - Classify Unstructured Data
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JustSystems Unifies Content, Data Views for ADD-Afflicted Firms
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Records Management
Infolinx, IBM Usher in Brave New World for Enterprise Records Management
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Gartner Foresees Growth in ECM Lead by Big Blue
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Altien Brings ECM Ease to Legal World
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FileNet Announces SAP NetWeaver(TM) Certification for FileNet Application Connector for Enterprise Portal 1.0
About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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