According to the Robert Half 2016 Technology Salary Guide, compensation for tech workers is expected to rise this year by 5.3 percent. And as companies continue to pile on the perks to attract and retain these employees, it seems that if you’re a developer, software engineer or designer, you can have your pick of dream jobs.

So why aren’t these candidates knocking down the doors of potential employers to snap up those jobs?

Because trying to find a job today is too complicated, said Liran Kotzer, CEO of Woo. The company, headquartered in Tel Aviv, has just introduced a new platform it claims will turn recruiting on its head.

“A lot of these employees want better compensation, promotions, they want to work with new technologies, or want experiences in different companies,” he said. “But only 20 percent are active job seekers. Woo provides the technology that gives people the opportunity to know their value and opportunities without making the risk or taking major effort to do so.”

Putting Tech Talent in the Driver’s Seat

According to Kotzer, Woo was developed to give candidates with technical skills a low-risk way to find out whether or not their skills are in demand, and if so, how valuable they are in the market.

“When talent comes to the platform, the first thing we ask them is what they want,” said Kotzer.

This could include where they would like to work, their salary expectations, job position, desired company size, the technologies they’d like to work with, and whether or not they want flexible work options.

Woo then imports candidate data from LinkedIn, GitHub and Stack Overflow – or the information may be input manually – to create a candidate profile in about three minutes, said Kotzer.

The system then creates an anonymous profile that showcases the candidate’s offering to potential employers without including their name, nor the names of companies where that person worked – an important factor for those who are wary of posting a résumé for fear their boss will find out they’re looking.

Once the system finds a company that meets those expectations, candidates are given the option to find out more about that company, including how they will meet the candidate's expectations, background on company culture, product information, funding situation, team size and type of investors.

“Woo is the gatekeeper that makes sure every offer you get will be relevant to your expectations,” said Kotzer. “We give you everything you need to know to make a smart decision to hear more, and expose your identity to the employer, or pass on the offer.”

Employers Benefit, Too


Kotzer noted that 80 percent of workers are passive job seekers — which represents a huge opportunity for employers.

Learning Opportunities

“Every recruiter today is trying to poach the passive job seeker,” he said. “There’s high quality in the passive market because it’s a bigger audience.”

However, he added, employers who are approaching these candidates via LinkedIn and social networks have it all wrong.

“Because LinkedIn doesn’t share with the recruiter the specific expectations of the candidates, they’re doing ‘spray and pray’ in order to get only a few replies back.”

In contrast, he continued, Woo has seen a 78 percent response rate to company inquiries, with almost four out of five candidates responding to Woo-connected job offers.

He added that, because Woo profiles include the expectations of the candidate, it acts as a filter for hiring companies and helps create a clean, more efficient discussion between both parties.

“Woo is an innovative project trying to change the traditional concept of how the recruiting process works,” said Kotzer. “As long as we keep expanding, we will be able to prove that this is more efficient for both parties. Just because we put the talent in the driver’s seat doesn’t mean the employer doesn’t benefit.”

Are You Ready To Be Wooed?

Starting today, Woo is open on an invitation-only basis to tech professionals in the San Francisco Bay Area. However, Kotzer said they plan to expand to more cities this year, including Austin, New York City, Boston, Los Angeles and Seattle. He also said they plan to expand the platform to accommodate other sectors, including marketing and sales.

To request an invitation to participate in the new platform, visit Woo’s website.

Title image "Flirt" (CC BY-ND 2.0) by Tjook