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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

Editorial
Close-up of decorated chocolate cupcakes displayed on a mirrored serving tray. The cupcakes feature pale pink icing with green accents, delicate flower decorations and piped names in pink frosting, creating a festive and personalized dessert presentation.
How AI Personalization Builds Trust — Until It Doesn't
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Editorial
Three hands hold up speech-bubble signs displaying different customer sentiments — happy, neutral and unhappy — against a soft blue background, illustrating customer feedback, opinions and experience measurement.
What Happens When Customer Feedback Feels One-Sided?
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Feature
Kristina LaRocca-Cerrone, VP Analyst at Gartner, left, and Jay Wilson, VP Analyst at Gartner, present on stage at the Gartner Marketing Symposium/Xpo in Aurora, Colorado.
Gartner Warns Marketing Leaders: Competence Is the AI Trap
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#FORRCX sign in the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee at the Forrester North America CX Summit.
Employee Experience Is Now a CX Variable — And Most Brands Are Failing It
A worker wearing a high-visibility safety vest and hard hat stands in front of an open industrial control cabinet inside a modern facility, inspecting electrical systems and infrastructure equipment. Metal cable trays, utility panels and safety equipment are visible throughout the clean industrial environment.
The Next CX Leaders Will Build Systems, Not Just AI
Large PEGA logo mounted on a wood-paneled office wall, featuring the company's white horse-head emblem with a teal accent above bold white lettering. Blurred plants frame the foreground of the modern corporate workspace.
Pega Launches Pega Customer Engagement Studio for Marketers
Man trying on shoes.
What Larry Joltin, the $500K Shoe Salesman, Can Teach You About Customer Experience
A group of nine skydivers forms a circle while freefalling high above a rural landscape, each person extending arms toward the center in a coordinated formation against a hazy sky.
How CMOs Build Brand Trust Across AI Search, Agents and Answer Engines
Plush teddy bear wearing a blue shirt and a call center headset, seated against a bright blue background, representing customer support or contact center service.
4 Contact Center Problems That Are Costing You Customers
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Articles Tagged "Saas"(Page 24)

Feature
Article
Document Management
Ademero's New App Offers DMS At A Competitive Price
Feature
Article
Virtualization
ajaxWindows Brings the Desktop to Virtualization
Feature
Article
Enterprise 2.0
En Garde, Zoho! Capgemini Backs Google Office
Feature
Article
Web Publishing
NYT Brings the Knowledge Network Online
Feature
Article
Web Publishing
YikeSite Makes Debut, to Publishers' Delight
Feature
Article
Web Publishing
RapidWiki Adds 'WaaW' to Long List of Buzz Acronyms
Feature
Article
Enterprise CMS
SpringCM 3.9 Puts the 'Force' in SalesForce
Feature
Article
Mobile
Mobile's Future: Size Matters, No Room for Middle Ground
Feature
Article
Document Management
Xythos Adds Zip to Web Document Management
Feature
Article
Industry News
Netsuite Sets Head on IPO Auction Block
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Article
Enterprise 2.0
Wiki Appliance Gets SaaS-y Behind the Firewall
Feature
Article
Web CMS
Astoria, Idiom Join a Manufacturing House Divided
Feature
Article
Records Management
Bridgedoc Brings SaaS to EU Records Management
Feature
Article
Web CMS
SaaS CMS Business Model Springs Forward
Feature
Article
Enterprise CMS
Dynamic Product Documentation Wants for Some SaaS
Feature
Article
Knowledge Management
Instancy Takes Knowledge Collaboration to the Web
Feature
Article
Enterprise 2.0
Google Opens PPT Offensive in the Clone Wars
Feature
Article
Document Management
Salesforce.com Buys Its Way Into the CM Space
Feature
Article
Web CMS
Socialtext Leaps Out of 2D
Feature
Article
Enterprise 2.0
Google Moves (further) into the Enterprise
Feature
Article
Industry News
Google Acquires Web Office Suite
Feature
Article
Web CMS
Atomz Announces On Demand CMS Solutions, Commentary
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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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