Articles
Tag: ad age
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Marketers Debate Medium for Publishers, More at #aadigital
NEW YORK CITY — Digital advertisers and marketers are gathering here today and tomorrow to ponder seismic shifts in customer engagement — and grapple with a fast approaching ad-free future. At the Ad Age Digital Conference at Pier 36 in Lower Manhattan, the conversation focused on how innovation and creativity
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Optify Offers an Online Marketing Suite for the Digital Agency
There’s a new marketing software suite and it’s designed specifically for digital marketing. Optify, who last announced a series of enhancements aimed at extending its inbound marketing suite beyond SEO and social media, has introduced its Optify Digital Marketing Software Suite. A Marketing Suite for the Digital Agency Designed
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Google Shakes Up Brand Marketing Metrics with Active View Initiative
As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.
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This Week in Online Advertising: Social Media Sites Key
Chances are if you're seeing and clicking on an online advertisement, you're doing it from within a social networking platform like Facebook or MySpace. A new report by comScore reveals the increasing prominence of social media sites and how they have become more viable and acceptable among marketers. The study by comScore,
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News Aggregation - The Downfall of Web Journalism
For every step forward taken in bridging the gap between traditional print and online media, there are two steps backward every time the words "Sign of the Times" are uttered. Such is the case with a recent debate about the merits and downfalls of news aggregators. It turns out that
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