Articles
NEW YORK CITY — Digital advertisers and marketers are gathering here today and tomorrow to ponder seismic shifts in customer engagement — and grapple with a fast approaching ad-free future.
At the Ad Age Digital Conference at Pier 36 in Lower Manhattan, the conversation focused on how innovation and creativity
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There’s a new marketing software suite and it’s designed specifically for digital marketing. Optify, who last announced a series of enhancements aimed at extending its inbound marketing suite beyond SEO and social media, has introduced its Optify Digital Marketing Software Suite. A Marketing Suite for the Digital Agency Designed
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As brands move online, they want better metrics than just hits and ad clicks. Google is stepping in with a new initative under the DoubleClick banner called the Brand Activate Initiative.
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Chances are if you're seeing and clicking on an online advertisement, you're doing it from within a social networking platform like Facebook or MySpace. A new report by comScore reveals the increasing prominence of social media sites and how they have become more viable and acceptable among marketers. The study by comScore,
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For every step forward taken in bridging the gap between traditional print and online media, there are two steps backward every time the words "Sign of the Times" are uttered. Such is the case with a recent debate about the merits and downfalls of news aggregators.
It turns out that
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