Articles

Tag: ad analytics

  • Yahoo Buys Flurry to Personalize the Mobile Experience

    Yahoo Buys Flurry to Personalize the Mobile Experience

    Yahoo CEO Marissa Mayer is intent on becoming a mobile-first company and when it comes to advertising revenue, let’s just say there’s room for improvement. Last week the company reported discouraging earnings  of $1.08 billion in revenues, 4 percent less than for the same quarter last year.

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  • Flurry Enables Mobile Ad Tracking With Flurry Ad Analytics

     Mobile app measurement/advertising platform Flurry is introducing Flurry Ad Analytics, an analytics-powered service for mobile ad marketers. Flurry Ad Analytics is designed to track quality, follow-on behavior and ROI of traffic related to campaigns across major mobile ad networks. Measuring Mobile Ad Effectiveness by User Behavior Flurry has built Ad

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  • A Look at Facebook's Ad Analytics

    Now that most of us have settled into our Timeline for brand pages, it’s time to prepare for the next set of changes Facebook will be rolling out. While nothing has been officially announced, much of what is coming has been revealed, namely updates to Facebook Ads Manager and Offers Analytics. An API Opportunity for Advertisers

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