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Marketing & CX Leadership

CMSWire's Marketing & Customer Experience Leadership channel is the go-to hub for actionable research, editorial and opinion for CMOs, aspiring CMOs and today's customer experience innovators. Our dedicated editorial and research teams focus on bringing you the data and information you need to navigate today's complex customer, organizational and technical landscapes. We've got you covered.

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Big GOOGLE sign on a facade of glass taken in Seattle.
Google Adds AI Visibility Reports to Search Console
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News
A conference hallway with Sitecore signage at the Sitecore Symposium 2025 at the Walt Disney Dolphin Resort in Orlando, Fla.
Sitecore Acquires Scrunch to Boost AI Search Visibility
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Sponsored Article
A blue semi-truck sits precariously on the broken edge of a collapsed bridge spanning a body of water. A large section of the bridge has fallen into the water below, leaving a wide gap between the remaining sections. The scene is set under a cloudy sky, with shoreline vegetation and distant buildings visible in the background.
Veracity Over Volume: Stay Standing During the Great Content Collapse
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Two rolling suitcases sit near a large airport terminal window as a passenger jet takes off in the background. One suitcase is bright yellow, while the other is silver and topped with a hat and sunglasses, evoking leisure travel and vacation planning.
The Purchase Signal Most Brands Are Ignoring: The Booked Trip
A small autonomous delivery robot travels along a city street at dusk, illuminated by surrounding lights and vehicle headlights. Motion blur in the background emphasizes movement as the four-wheeled robot, carrying a small orange safety flag, navigates an urban environment independently.
Why Customer Experience Is Now Your AI Visibility Strategy
Close-up of a smartphone displaying the Figma logo on screen, with a blurred purple background.
Figma Make Brings Visual Editing to Live Codebases
Stacked tiles featuring the Salesforce cloud logo on a blue background, illustrating the brand’s platform ecosystem and identity.
Salesforce Acquires Contentful to Power Agentforce Content
Jar of homemade tomato pasta sauce surrounded by fresh cherry tomatoes, basil leaves, olive oil and seasonings on a dark countertop, highlighting fresh ingredients commonly used in Italian cooking.
Is Context Engineering the New AEO Secret Sauce?
Silhouette illustration of several people pushing a massive boulder uphill on a steep slope at sunset, symbolizing effort, persistence, teamwork, friction and the challenge of overcoming obstacles to achieve a goal.
What Is Customer Effort Score (CES)? Definition, Benchmarks and How to Improve It
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Articles Tagged "Alteryx"

Feature
Article
Big Data
What Analytics Vendors Can Tell You About the US Presidential Election
Editorial
Article
Analytics
Gartner Shakes-Up Its BI and Analytics Platforms MQ
Feature
Article
Big Data
Alteryx Reels In Money, Customers and a Partner
Feature
Article
Big Data
3 Vendors Lead the Wave for Big Data Predictive Analytics
Feature
Article
Analytics
Gartner's Look at Advanced Analytics Vendors: Are You Using a Winner?
Feature
Article
Big Data
No Data Butler? Alteryx's Newest Release Can Help
Feature
Article
Big Data
Will Salesforce's New Analytics Cloud Make Waves? #DF14
Feature
Article
Big Data
Why Alteryx Won a Whopping $60M in New Funding
Feature
Article
Big Data
Alteryx and Tableau Redefine Analytics #data14
Feature
Article
Big Data
Is the Big Data Backlash Real?
Feature
Article
Big Data
Time Out: You Can Quit Looking for Data Scientists
Feature
Article
Information Management
Alteryx + Revolution Analytics Partner to Deliver First Class Business Intelligence to All
Feature
Article
Customer Experience
Predicting Customer Behavior with Analytics Begins with a Plan
Feature
Article
Information Management
Alteryx + Tableau = Big Data Insights, No Data Scientist, No IT Intervention Required
Feature
Article
Customer Experience
Alteryx Receives US$ 12 Million to Expand Reach of Data Analytics Platform
Feature
Article
Customer Experience
Instant Analytics Debuts from Alteryx
Feature
Article
Customer Experience
Alteryx Unveils Big Data Platform Updates, Featuring Revised Interface, Social Media Feeds
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For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

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About CMSWire

For over two decades CMSWire, produced by Simpler Media Group, has been the world's leading community of customer experience professionals.

Today the CMSWire community consists of over 5 million influential customer experience, customer service and digital experience leaders, the majority of whom are based in North America and employed by medium to large organizations.

Our sister community, Reworked, covers employee experience news and digital workplace news and gathers the world's leading employee experience and digital workplace professionals. And our newest community, VKTR, covers enterprise AI news and is home for AI-focused professionals building agentic AI, prompt engineering and enterprise AI skills, and tracking the top AI chip companies.

Join the Community
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