Articles
Tag: anametrix
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Leveraging TagMan's Technology, Ensighten Launches 'Attribution'
Ensighten today released a new product called Attribution that is designed to make that easier while reducing spending when integrated with Ensighten's Manage and Agile Marketing Platform. “Ensighten’s closed loop approach is unique in the marketplace,” Josh Manion, Ensighten's founder and CEO said in a statement.
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Ensighten Buy Adds Analytics to Marketing Stack
Digital marketing tag management provider Ensighten scooped up a marketing analytics company in an deal that gives Ensighten integrated data collection, real time personalization and marketing analytics. Ensighten, based in San Jose, Calif., announced today that it bought San Diego's Anametrix and its cloud-based multichannel marketing analytics platform.
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Social Media Briefs: Pinterest, Yahoo Update Search, Anametrix Socializes Data
The first week of June brought a host of social media updates, especially where search is concerned. Let’s take a look. Just My Pins, Please Pinterest unveiled a new feature that allows users to search for items they’ve pinned in the past.
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Anametrix Marketing Analytics Debuts iOS, Android, BlackBerry Apps
As 2013 surges ahead, companies looking for mobile marketing analytics providers might have to add Anametrix to their lists because the company has released mobile app versions for the iOS, Android and Blackberry systems.
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Anametrix Attracts More Funding, Launches Campaign Analytics Tool
Anametrix, a cloud-based, real-time digital analytics platform provider, has secured both a US$ 4.4 million Series A funding round and has announced its new Campaign Analytics product, which provides B2C marketers a holistic view of marketing mix performance. Together, the next generation of digital analytics is closer than ever.
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Anametrix Secures Funding to Push Business Analytics Suite
The recently established business analytics vendor Anametrix has announced that it has secured another round of funding, this time through private investor Walter G. Kortschak, who specializes in emerging technology companies, and is probably best known for leading Summit's US$ 30 million equity investment in WebSideStory.
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