Leveraging TagMans Technology Ensighten Launches Attribution

Leveraging TagMan's Technology, Ensighten Launches 'Attribution'

2 minute read
Tom Murphy avatar

Ensighten today released a new product called Attribution that is designed tomake that easier while reducing spending when integrated with Ensighten's Manageand Agile Marketing Platform.

“Ensighten’s closed loop approach is unique in the marketplace,” JoshManion, Ensighten's founder and CEO said in a statement. 

Enhancing  Customer Experience

“By seamlessly integrating attribution and tag management, marketers can more easily optimize advertising spend and customerexperience," he added. "For example, Ensighten Attribution automatically feeds standardized attribution data to Ensighten Manage as well as any third-party marketing solution."

In turn, the data from Manage, along with data from offline and offsitesources, can be integrated into Attribution, which Manion said enables robustanalysis and modeling for complex datasets.

The new product is based on technology that San Jose, Calif.-based Ensightenacquired along with TagMan in March. Company spokeswoman Michelle Kincaid saidAttribution is based largely on TagMan, but is bolstered additional technologydeveloped by Ensighten.

Learning Opportunities

Earlier this month, Ensighten acquired Anametrix, a multichannel analyticsvendor. The statement said both recent acquisitions have enhanced Ensighten'sopen marketing platform. 

Manion claims that Manage is the only tag management system providing anintegrated, unbiased view of omnichannel attribution data.  

Ensighten's client list includes Virgin Atlantic, Air New Zealand, London Heathrow Airport, Thomas Cook Group, Laura Ashley and Clarks,according to the company.

Title image by Juli Scalzi / ShutterStock.

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