The first week of June brought a host of social media updates, especially where search is concerned. Let’s take a look.
Just My Pins, Please
Pinterest unveiled a new feature that allows users to search for items they’ve pinned in the past. This simplifies things a great deal because previously, pinners had sift through hundreds of images in one board. The new search allows users to search for a keyword or phrase and then filter the results using the "Just my pins" option. However, results do not include secret pins or pins on a group board that you did not pin personally.
It may seem like a simple feature, but it will be a big help to active users, who will save lots of time as a result. The update is rolling out slowly to all Web users, and will be available soon via Pinterest's iOS and Android mobile apps.
Yahoo Puts Search Front and Center
Yahoo has rolled out a new design for its search pages in the U.S. that moves results higher on the page, adds improved navigation and loads faster. Yahoo calls it a “new, modern design for web search.
The new search design is just the beginning, however. The company plans to introduce a new navigation bar at the top of the page so users can easily browse other Yahoo! sites, which will be rolled out over time.
Facebook Home Gets Cozier
This week, Facebook updated its Android app and enhanced Facebook Home, its universal skin for Android smartphones. Among the updates, a dock that makes it easier to access favorite apps; the ability to send multiple photos in a single message; and the ability to change who can see something you’ve already shared to its traditional Android app.
You have early adopters to thank for these new enhancements as Facebook notes that it spent time parsing through feedback from less than satisfied users.
Sharing Forms Socially is as Easy at 1-2-3
Today, 123ContactForm is launching a dedicated application for HootSuite social media management system, with 123FormBuilder. Users can now create professional web forms, brand their design and push forms through social channels more easily. With one click, form links can be sent to Twitter followers, LinkedIn connections or Facebook page fans, to record data from the entire social media environment.
The new 123FormBuilder app can be found in the HootSuite App Directory under the Free Apps section. Any free HootSuite form can be created directly in the HootSuite dashboard and users have in-place access to the form editor, to a submissions feed and a graphical reports section.
Socialize Your Data
This week, Anametrix has introduced Anametrix Social Analytics, a comprehensive solution that aggregates all social-media data in one place. This makes it possible for marketers to quantify ROI by analyzing and correlating key marketing metrics around reach, engagement and conversion and comparing it to paid and owned media.
Through a unified dashboard, marketers can compare metrics from Facebook, Twitter, YouTube, Pinterest and other social-media channels, while viewing trends on social-media reach and engagement by channel and exploring how changes in reach impact engagement. By learning how earned media from social channels influences marketing investments in paid and owned media, marketers can more easily optimize their marketing-mix allocation among traditional, online and social media.