Anametrix Marketing Analytics Debuts iOS, Android, BlackBerry Apps

3 minute read
Anthony Myers avatar

As 2013 surges ahead, companies looking for mobile marketing analytics providers might have to add Anametrix to their lists because the company has released mobile app versions for the iOS, Android and Blackberry systems.

Marketers can access critical data from their own device or a company provided device if they need to, an issue more and more common as mobile devices continue to take over the workplace.

Cloud Based Marketing + Intelligence

A cloud based system, Anametrix can connect to multiple systems to surface the most important, timely and ultimately business critical data for companies to analyze. Because it's a SaaS provider, pricing is based on how many systems are connected to it.

That means companies that just want Web analytics, social media and search engine marketing can focus on those areas only. But it also means larger companies who need to measure things like video and audio, e-mail campaigns, market research surveys, point of sale and customer relationship management systems have those options too.

Now the company has folded those services into native iOS, Android and Blackberry apps just in time for a new rush of devices to be announced. People eying the new Samsung Galaxy S4, for example or any of the recently debuted gadgets from the Mobile World Congress might be in need of some handy new business apps to go with those devices when they launch.

Analytics in the Cloud Growing

Even though the established business intelligence market is mature, not many companies are really pushing into the cloud yet, a recent Gartner report found. At least from the customer side anyway. Only about 30 percent of those surveyed in that report found companies expressing an interest in cloud based BI systems.

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Anametrix can analyze ad serving, mobile tracking and more to build custom reports for marketers on virtually any device.

That didn't stop a couple of those providers from cracking the Gartner Magic Quadrant for BI and Analytics. Both GoodData and Birst were the first cloud offerings to make it into the MQ, an event that should give companies like Anametrix something to shoot for. Gartner had Birst ranked a bit higher than GoodData in this MQ, but GoodData is indeed a hot company.

GoodData is so hot that its name was dropped at a recent Say Media event starring enterprise darling Aaron Levie of Box as the keynote speaker. Levie was asked what companies he thought were doing the most interesting things in the enterprise, and GoodData was one of the few he actually mentioned. The point is, marketing analytics, and especially the cloud based variety, is a growing segment, and one that Anametrix clearly intends to stay relevant in.

One way it intends to do that is by including the ability to create on the fly reports using built in natural language processing capabilities. Using voice data entry has come a long way in just the past two years, so this is a good fit for a company that is trying to differentiate itself from the pack of similar offerings.

Gartner found BI in the cloud to be in its infancy in its recent MQ, so Anametrix may be one of the companies that helps it reach maturity within the next two years.

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