Articles
Tag: brand management
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A Brand Management Maturity Model, Part 2: People
It’s the human element that builds brands, and ultimately, creates business value.
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A Brand Management Maturity Model, Part 1: Strategy
Having a clearly defined strategic roadmap is the foundation to brand management success.
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Why a Platform of Inclusion Is Vital for Data-Driven Diversity
Brands must leverage diversity in creative and data management teams or risk offending consumers.
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DAM Metadata Gives Me All the Feels
Good metadata is accurate. It's robust. It's not ambiguous. And it's a love note to the future.
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How to Protect Brand Integrity in a Global Market
How global businesses can strike a balance between brand integrity and content localization.
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How DAM Protects Brand Integrity Throughout the Enterprise
Today’s brand identities have never been more fluid or at risk. The wrong brand content, colors, size or formatting have the potential to send a company’s image into a tailspin in an instant. This doesn't only apply to the marketing team.
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Volkswagen and the Decline of Trust
The more we learn about the world, the more we learn not to trust organizations and brands. So Volkswagen created a clever software algorithm that could understand when a diesel engine was being tested and would falsify the data. And seemingly this is standard practice in the car industry.
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Brands Take the Reins from Retail
I’m an Apple fanboy. In Search of the Perfect Brand Experience Apple goes to great lengths to keep me passionate and engaged. It hit me on a recent trip to the Apple Store to buy an iPhone 5s (no, not the gold version).
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Widen Updates Smartimage Service For SMB Brand Asset Management
One of the biggest challenges in brand management is making sure everyone has the latest assets, and only the ones they’re supposed to access. To address this need directly, digital asset vendor Widen Enterprises announced in March its Smartimage service. Now, the company has updated the service with version
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Brandworkz Updates Brand Management Platform to Version 5.1.2
Brand management software and DAM provider, Brandworkz has released version 5.1.2 of its software which now boasts improved speed and functionality.
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Control Your Brand Assets Without Disrupting the Customer Experience with SYNQY
For as much as digital media has evolved, marketing behaviors have remained the same. That is, we’re still quite obsessed with driving traffic back to our websites even though that often means disrupting the customer experience.
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How is Digital Asset Management Like a Cocktail? It's All About Balance #DAMNY
When is a digital asset management system like a good mixed drink? When it’s optimally integrated with other systems that act as complementary liquids do in a fine cocktail.
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Goodbye, DAM Silos. Hello, Global Scale and Added Value #DAMNY
It’s hard to find anyone who brags about how many departmental silos they have, but, as noted by the Keynote Panel at the Henry Stewart DAM conference this week at the New York Hilton, plenty of silos still exist in companies managing digital assets.
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Forrester Report Examines Brand Building in the 21st Century
How well are marketers building a 21st Century brand -- and what are the best approaches? A new report from industry researcher Forrester Research aims to find out. The report, "Benchmark Your Brand Building Capability," surveyed selected marketing leaders to get a sense of how well they were
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