Articles
Learn what store owners are doing to welcome shoppers back, the changes they’ve made in the meantime and what this will mean for the future of physical stores.
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Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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We’ve seen the trend toward digital and omnichannel shopping grow steadily over the past several years, but COVID-19 has greatly accelerated this evolution.
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Brands have been using location-based data for years to improve customer experience. Here's how.
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This could be one of the most challenging holiday seasons in memory for retailers with brick-and-mortar operations.
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While it’s great to see more and more brands adopting omnichannel initiatives, they come with their fair share of challenges.
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In today’s experience economy, putting customers at the center of your business is no longer a competitive differentiator — it’s a requirement.
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Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
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Hey, WhatsApp, Hello! ICYMI (In Case You Missed It), a lot’s happened in the last seven days. Here are your top articles this week.
Quick, Give Me the Headlines:
IoT, big data and real-time location systems have the potential to merge for an unforgettable retail experience.
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The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences.
But what if we brought the online experience to offline shopping — would that counteract the latter two reasons?
Customer Experience Drives the Way
An estimated 73 percent of shoppers use mobile devices while shopping in a store to check reviews, product datasheets, usage guidelines and more.
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Disruption — of industries, delivery channels and long-entrenched ways of doing business — has become such a familiar buzzword on the digital landscape these days that using it barely raises eyebrows anymore, much less makes any jaws drop.
But last week’s $13.
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Imagine this scene: On the hunt for a new couch, you walk into a furniture retailer. But instead of being surrounded by chairs or loveseats, you see shoppers peering into virtual reality headsets at stations throughout the store.
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The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer, don't let that intimidate you.
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Retail headlines in the last few years have convinced us that online is killing brick and mortar and that Amazon is taking over. Newsflash: this is a fallacy — and there’s proof.
According to data from A.T. Kearney (pdf), 90 percent of all retail sales are transacted in-store and 95
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