Articles
Tag: brick-and-mortar
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Why CVS Is Betting on Brick and Mortar
Why are pharmacy brands like CVS betting on brick & mortar as their primary way of doing business, if the benefits of digital disruption are so well-documented?
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Omnichannel Retail Hit the Tipping Point This Holiday Season
We’ve seen the trend toward digital and omnichannel shopping grow steadily over the past several years, but COVID-19 has greatly accelerated this evolution.
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Meet Your Customers Where They Are With Location-Based Data
Brands have been using location-based data for years to improve customer experience. Here's how.
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Meeting Customer Needs This Holiday Season
This could be one of the most challenging holiday seasons in memory for retailers with brick-and-mortar operations.
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When Online and In Person Meet: The Challenges of Takeout and Curbside Pickup
While it’s great to see more and more brands adopting omnichannel initiatives, they come with their fair share of challenges.
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5 Ways Elite Brands Are Setting the New Standard for Customer Experience
In today’s experience economy, putting customers at the center of your business is no longer a competitive differentiator — it’s a requirement.
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How Retailers Can Tackle 3 Big Data Challenges
Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
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ICYMI: In Store Experiences, Putting the 'Transform' in Digital Transformation
Hey, WhatsApp, Hello! ICYMI (In Case You Missed It), a lot’s happened in the last seven days. Here are your top articles this week. Quick, Give Me the Headlines: IoT, big data and real-time location systems have the potential to merge for an unforgettable retail experience.
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What Happens When IoT, Big Data and Real-Time Location Systems Meet?
The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences. But what if we brought the online experience to offline shopping — would that counteract the latter two reasons? Customer Experience Drives the Way An estimated 73 percent of shoppers use mobile devices while shopping in a store to check reviews, product datasheets, usage guidelines and more.
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The Whole Analytics Perspective on Amazon's Whole Foods Buy
Disruption — of industries, delivery channels and long-entrenched ways of doing business — has become such a familiar buzzword on the digital landscape these days that using it barely raises eyebrows anymore, much less makes any jaws drop. But last week’s $13.
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What Happens When Brick-and-Mortar Gets Rid of the Products?
Imagine this scene: On the hunt for a new couch, you walk into a furniture retailer. But instead of being surrounded by chairs or loveseats, you see shoppers peering into virtual reality headsets at stations throughout the store.
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Go Mobile (and Personalized) for 2016 Holiday Retailing Success
The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer, don't let that intimidate you.
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Brick and Mortar: Reports of Its Death Are Greatly Exaggerated
Retail headlines in the last few years have convinced us that online is killing brick and mortar and that Amazon is taking over. Newsflash: this is a fallacy — and there’s proof. According to data from A.T. Kearney (pdf), 90 percent of all retail sales are transacted in-store and 95
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Personalization Comes to Retail with Big Data, IoT and Augmented Reality
We’ve been told that we are special ever since we're little, but how special are we? I challenge you to find another person in the world that is exactly like you. That person probably doesn’t exist.
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