Articles
Tag: brick-and-mortar
-
5 Ways Elite Brands Are Setting the New Standard for Customer Experience
In today’s experience economy, putting customers at the center of your business is no longer a competitive differentiator — it’s a requirement.
Continue reading...
-
How Retailers Can Tackle 3 Big Data Challenges
Big data's application in retail has both success stories and failures. To ensure success, here are some big data challenges and tips on how to overcome them.
Continue reading...
-
ICYMI: In Store Experiences, Putting the 'Transform' in Digital Transformation
Hey, WhatsApp, Hello! ICYMI (In Case You Missed It), a lot’s happened in the last seven days. Here are your top articles this week. Quick, Give Me the Headlines: IoT, big data and real-time location systems have the potential to merge for an unforgettable retail experience.
Continue reading...
-
What Happens When IoT, Big Data and Real-Time Location Systems Meet?
The retail industry is in decline. People commonly attribute the decline to three factors: too many malls, customers switching to online shopping and a change in mindset from materialism to experiences. But what if we brought the online experience to offline shopping — would that counteract the latter two reasons? Customer Experience Drives the Way An estimated 73 percent of shoppers use mobile devices while shopping in a store to check reviews, product datasheets, usage guidelines and more.
Continue reading...
-
The Whole Analytics Perspective on Amazon's Whole Foods Buy
Disruption — of industries, delivery channels and long-entrenched ways of doing business — has become such a familiar buzzword on the digital landscape these days that using it barely raises eyebrows anymore, much less makes any jaws drop. But last week’s $13.
Continue reading...
-
What Happens When Brick-and-Mortar Gets Rid of the Products?
Imagine this scene: On the hunt for a new couch, you walk into a furniture retailer. But instead of being surrounded by chairs or loveseats, you see shoppers peering into virtual reality headsets at stations throughout the store.
Continue reading...
-
Go Mobile (and Personalized) for 2016 Holiday Retailing Success
The only things that holiday shoppers want this year are personalization, convenience and mobile — in short, everything — but if you’re a retailer, don't let that intimidate you.
Continue reading...
-
Brick and Mortar: Reports of Its Death Are Greatly Exaggerated
Retail headlines in the last few years have convinced us that online is killing brick and mortar and that Amazon is taking over. Newsflash: this is a fallacy — and there’s proof. According to data from A.T. Kearney (pdf), 90 percent of all retail sales are transacted in-store and 95
Continue reading...
-
Personalization Comes to Retail with Big Data, IoT and Augmented Reality
We’ve been told that we are special ever since we're little, but how special are we? I challenge you to find another person in the world that is exactly like you. That person probably doesn’t exist.
Continue reading...
-
Brick and Mortar Shopping Gets a Hearty Dose of Digital
Traditional brick and mortar retailers have felt the threat coming from e-commerce and digital experience for years now. But digital investments in both in-store and online represent the most strategic and critical areas of growth for leading retailers.
Continue reading...
-
Why Retailers Need to Add Digital Value to Legacy Malls
The first indoor mall in the United States opened its doors in Duluth, Minn. just about 100 years ago — July 20, 1916, to be precise.
Continue reading...
-
Amazon Opens a Physical Bookstore, More to Come?
Amazon opened its first physical bookstore last fall — somewhat ironically in a former Barnes & Noble location — in an upscale shopping mall in Seattle. For a while the store flew under the national radar, viewed by many as a side project of little consequence.
Continue reading...
-
Bring Merchandise Planning Up to (Customer-Centric) Speed
Many retailers are unknowingly operating with a blind side in their planning and merchandising that threatens to derail them on their path to customer-centricity. Merchandise planning is the systematic approach to forecasting future inventory requirements.
Continue reading...
-
Remember Retailers, It's a Big World Out There
Predictive analytics give retailers the chance to forecast sales in ways previously impossible. But many struggle with where to begin when faced with the seas of available data — customer preferences, historical performance, industry trends and other micro- and macro-economic factors.
Continue reading...
Displaying 1-14 of 19