Articles
At a time when the competition is a tap or mouse click away, it's a wonder more companies haven't set themselves up better to hear and respond to the voice of the customer (VoC).
We have the data. We have the technology.
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Confirmit is releasing version 17.5 of its Horizons SaaS multichannel market research solution. Features such as reporting, feedback/data collection and survey design have been enhanced. One interesting new feature of Horizons Version 17.5 is an enhanced ability to integrate unstructured text analytics with surveys and other data sources.
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When you think of social media, it used to be Facebook and Twitter that dominated. For many it may still be true, but in the last few years -- heck, months! -- several new social media channels have emerged.
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