Articles
Tag: customers
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6 Ways to Deal With Difficult Customers
We explore how to deal with difficult customers and knowing when it's time to cut ties.
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How to Get What You Want From Analyst Relations
It matters less what you say than what others say about your company or product.
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9 Challenges to Successful Voice of the Customer Strategies
Are your VoC efforts underperforming? Are you just getting started? Don't let these common pitfalls hold your organization back.
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How to Justify Higher Mobile Ad Spend in 2017
It’s no secret that we live in a mobile-first world. Consumers today spend more time running searches, interacting with social media, and engaging with digital content and email on mobile devices than on desktops and laptops. According to Google, more than 50 percent of all searches and web traffic
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CMOs Give Thanks For ...
I’m thankful this Thanksgiving for cappuccino- and latte-ready Keurig coffee cups — so I don’t have to add cream and sugar like a Neanderthal. What am I really thankful for, though? Living near world-class Boston hospitals. Access to food, water and medicine whenever I want it.
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Jadu Claims Its Latest Update Will Disrupt the CRM Space
A Leicester, UK, web experience management provider has launched a cloud-based case management system that its CEO claims will disrupt the "the large IT CRM space with a secure cloud platform that is built around users and people.” Jadu, founded in 2001 on the Jadu CMS platform, just released
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In Digital Experiences, Real Time Service Counts: LivePerson Study
What do customers want in their digital experiences? A new report from real time customer engagement firm LivePerson offers some answers. 6,000 Interviews “The Connecting with Customers Report: A Global Study of the Drivers of a Successful Online Experience ” focused on trends in online behavior and consumer expectations.
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Characters Welcome: How to Tell the Right Story #CMWorld
Storytelling has become a critical component of content marketing. Never has this been more apparent than at Content Marketing World 2012, where many of the speakers are helping us develop our inner storyteller. However, the types of stories being told have become rather interesting. Deana Goldasich told us to make the customer the hero,
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Twitter is the Next Customer Service Hotline
Attensity (news, site), best known for their social media monitoring tools, recently announced a partnership with Twitter.
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Social CRM: From Fans and Followers to Customers and Advocates #bwe10
I had the opportunity to present the first ever session on Social CRM with Brent Leary at Blog World Expo (at Mandalay Bay). What made our session unique was that we didn't discuss any social tools such as facebook, twitter, linkedin or blogging. Instead we focused on business applications.
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