Articles
Tag: design
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Fielding Your Customer Survey: Remember the 4 P's
The prep work is done and you are ready for the moment of truth: fielding your customer survey! But before you hit "send," run through these final checkpoints.
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How to Start Analyzing Before the Data Arrives
At the end of the day, you want to be able to justify the statistical assumptions you have made. The best time to do so is before the first response comes in.
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13 Inclusive Design Changes to Increase Your Digital Marketing Engagement
To engage a broader audience, consider incorporating these inclusive design best practices into your marketing campaign planning.
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How Can Your Organization Truly Be Customer-Centric?
It's one thing to say you're customer-centric, but how do you get there and measure your organizational customer-centricity?
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5 Ways to Avoid Giving Your Customers a Skimpflation Experience
Supply chain woes and staffing shortages may be unavoidable but that doesn't mean you can't deliver great customer experience.
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Eye Tracking vs. Saliency Modeling: Which Technique Is Right for You?
Eye tracking and saliency modeling answer similar questions. But other factors will determine which approach is right for you.
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The Most Important Customer Survey Question
To use your CX program as a customer engagement tool, each survey goal and each survey item should answer the question: What am I really asking?
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The Fold in the Inbox: Hard Line, Soft Line, Imaginary Line?
Whether the fold is a hard line or soft line is up to marketers and their email design. However, the smart strategy is to design like it’s a soft line.
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Does Your Business Have a Customer Support Bill of Rights?
Does your business have a customer bill of rights? This simple set of expectations can show customers that you truly care.
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Why Employee Resource Groups Are on the Rise
Employee resource groups took on increased importance through the pandemic. We caught up with three organizations to find out how and why they've changed.
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The Invisible Components of Digital Workplace Success
Leaders who have successfully implemented digital workplace initiatives all point to the non-technology elements as the critical success factors.
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Salesforce Wants Marketing, Sales and Services Leaders Living in a Slack-First World
Salesforce has made the first product announcements that incorporate capabilities from its $27 billion Slack acquisition.
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How to Choose the Right Sample for Your Customer Experience Projects
Whenever you design a sample for a CX project, you lay an indispensable foundation for creating reliable and functional insights for your organization.
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Why Are More CIOs Focusing on Customer Experience?
Coming out of the pandemic, reports find chief information officers (CIO) more immersed in customer experience than in the past.
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