Articles
Tag: design
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How to Use Design Immersion to Get to the Heart of Your Business Needs
Design thinking can help prevent any digital transformation project from missing the mark.
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A Manifesto for the Pioneers of the Digital Revolution
Creating the framework that will shape the Fourth Industrial Revolution is too big a responsibility for any single party. It involves all of us.
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3 Ways to Design a Successful CX Program — and Why Most Miss Them
A successful customer experience program involves seven intricately-linked steps. The first step is program design.
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Year One AC: How the Digital Workplace Is Evolving Post-Coronavirus
What have we learned about work from the pandemic? Several changes are here to stay while others will revert back, with a few important adjustments.
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Inside the Management & Maintenance of Your Customer Journey Mapping Program
Having laid out the foundation of customer journey mapping in a previous article, we now delve into the necessary management and maintenance steps.
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Why App Designers Gambled on These Las Vegas Casino Tricks
The casino and our mobile phones are designed in such a way that they draw in people to spend hours and even whole days fully immersed in the experience.
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Moving Beyond the Cult of Volume, Part 2
In digital, we are trapped in a monotonous, relentless process of newness that is rarely useful and very often damaging but must be embraced because it’s new.
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Web Design: Where's the Happy Medium Between Too Much and Not Enough?
Designing a website can at times feel like the story of Goldilocks and the three bears.
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A Look at What's Driving Enterprise Demand in the Headless CMS Market
We spoke to CMS vendors to explore the critical differentiating factors driving enterprise and customer demand for headless CMS platforms.
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Foundational Steps for Customer Journey Mapping Initiatives
Getting started with customer journey maps or just adding a timely refresh? Well we've outlined some foundational steps for brands to help get things right.
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How Amazon's Just Walk Out Tech Will Change Shopping
To understand the possibilities that await, we spoke to both marketing and technology executives to find out more about Amazon's approach.
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Is Your Website Designed With Customer Experience in Mind?
Explore the six factors that can facilitate an exceptional customer experience through a brand’s website.
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Moving From Customer Engagement to Customer Participation
Read along to learn what true active customer participation is, what that looks like in practice, and why brands really need to embrace it.
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How Brand Trust and Customer Loyalty Are Won and Lost
Trust and loyalty go hand in hand in any relationship, and it’s no different when it comes to a brand and its customers.
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