Articles
Tag: design
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Designing for Every Stage of the Customer Journey
Design plays a dynamic role throughout the customer journey. By adapting your approach to design to different stages, you can enrich the customer experience.
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UX Pros Design for all Possible Outcomes — Including Bad Actors
Great CX and UX professionals should have the ability to imagine more than the “happy path,” where everything goes right for the customer and the system.
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Design Thinking Starts With Empathy for Customer Needs
At its root, design thinking addresses the critical areas of who, what, how and why. But, it needs to start with the customers' needs.
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The Best Technology Is the Technology You Don’t Notice
When designing and planning IT systems, consider all the elements that make up the system and how they will impact the end user.
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Design Thinking Isn’t User Experience
Design thinking is everywhere, but definitions and interpretations vary.
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Stephanie Moritz: Use Design Thinking to Become Truly Customer-Centric
Stephanie Moritz of the American Dental Association discusses the ADA's digital transformation journey and more in our latest DX Leaders interview.
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2020 Vision: 3 Customer Experience Trends We’ll See in the New Year
The standards of customer experience are constantly evolving. Here are three customer experience trends to look for in 2020.
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How Brands Can Take a Proactive Approach to Privacy and Security
Privacy and security are the new market differentiators.
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User Experience Design Shouldn't Happen in Isolation
The difference between UX success stories and UX horror stories is pretty clear.
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It's Time to Change Our Thinking About Diversity and Inclusion in the Workplace
Diversity and inclusion efforts tend to be measured at the macro level — without ensuring each team within a company is diverse.
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Customers Can Tell When No Thought Goes Into Product Design
Attention companies: We can tell when you don't have a qualified CX or UX practitioner working there.
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Are Collaboration and Productivity at Odds in the Workplace?
How is it possible that the pursuit of collaboration, an essential component of a high performing organization, can also reduce productivity?
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9 Common Website Launch Mistakes and How to Avoid Them
Are you about to launch your organization's new website? Well, here are 9 tips to consider before launching that will ensure a smooth mistake-free roll out.
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What it Takes to Design Your Business for Customer Success
Organizations talk big about customer success but too many are “front-end loaded,” focusing on obtaining a customer, while ignoring post-sale service.
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