Articles
Tag: douglas eldridge
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2020: The Beginning of the End of the Wild West of Data
In 10 years, we’ll look back at 2020 as the beginning of the end of the wild west of data.
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Overcoming 4 Unique Digital CX Challenges Franchise Owners Face
Digital CX is a complicated project for any corporation, but those that rely on franchise owners face unique barriers to success.
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How to Measure Your Ecommerce Success
A look into the factors that drive ecommerce success and how to use them to improve your own efforts.
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3 Modern Marketing Ethics Traps to Avoid
Pitfalls marketing leaders should monitor carefully in both their teams and themselves to ensure they stay on the ethical high road.
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Why Marketing Needs to Drive the Entire Omnichannel Customer Experience
Marketing does much more than just filling a pipeline with qualified leads. It should now own the entire customer experience, starting with the contact center.
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Artificial Intelligence: Taking the Good With the Bad
Revisiting the idea that the benefits of AI outweigh the risks.
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Why Retail Marketers Need to Jump on the Real-Time Communication Trend
Real-time communication is important to retail marketers, and brick-and-mortar stores improve the effectiveness of real-time marketing.
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Why the Benefits of Artificial Intelligence Outweigh the Risks
The argument against artificial intelligence (AI) is driven by fear. Fear of the unknown … fear of intelligence. According to Stephen Hawking we do have reason to beware of the consequences of artificial intelligence (AI) including the possibility of the end of the human race.
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4 Ways a Semantic Network Energizes Your DAM
Every company that markets anything can benefit from digital asset management (DAM). That's a broad statement, but a true one. From a simple storage solution to a complex global platform, marketers at companies of all sizes can enhance their marketing strategy with some form of asset control.
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