Articles
Tag: emetrics
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Great CX Starts With Analytics, MarTech #eMetrics
SAN FRANCISCO —Marketers, web analysts and business intelligence professionals are attending the eMetrics Summit here this week to learn more about gleaning actionable insight from digital touchpoint data and its role in driving digital transformation.
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Learn to Optimize: Web Experience in Higher Education #emetrics
Anyone looking for online higher education courses has heard of the University of Phoenix, and now we know the company's Web optimization secrets thanks to a presentation given by Justin Richmond, Apollo Group SVP and chief digital officer at the eMetrics conference today.
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Webtrends Debuts Action Center for Streams Remarketing #emetrics
Analytics and digital marketing vendor Webtrends is building on its Streams technology with the debut of Action Center, the system's new home for putting real time analytics to use in remarketing campaigns (among other things).
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Analytics Teams + the Focus on Customer Experience #emetrics
Analysts live to measure things, so what better company to have at the eMetrics conference than the world's largest retailer, Walmart. They have terabytes of data to measure and learn from. That's a unique position to be in, but the tools and systems such a business employs could be
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Marketing Analytics: Here's What the CMO Wants #eMetrics
Marketing landscapes are changing in order to cope with the explosion of new forms of media and communications. In fact, according to Forrester, a whopping 75 percent of chief marketing officers plan to rearrange their teams by the end of 2011. With the help of this year's eMetrics conference in
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